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Chapter 10
Applications
Applications
AQ550 is used to enhance indoor air quality by neutralizing odors or introducing and maintaining a scent
in the air or both at the same time. This is accomplished by blending ultra-low concentrations of odor
neutralizers and fragrance ingredients (“Air-Treatment Agents”) into the air. In fact, AQ550 is fully effective
with air concentrations of Air-Treatment Agents less than 1 part per million (ppm). This means that for every
1,000,000 molecules of air there is only one molecule of Air-Treatment Agent.
There are four basic applications for AQ550: ambient scenting, product marketing, odor control and
aromatherapy. These applications are different in terms of their objectives, but they all employ the same
combination of Prolitec’s proprietary air-treatment chemistry and AQ550 computer-controlled delivery
system.
Ambient Scenting
Ambient Scenting is the use of a scent alongside other design elements in a space to help create or enhance
its ambience. In this application, scent is comparable to visual elements such as graphics, colors, materials,
textures and shapes as well as auditory elements like music. With ambient scenting, a carefully selected
fragrance is used to enhance themes, animate visuals, make a tree or a flower smell like a tree or a flower,
and many other uses. Major brands are using scent to extend and animate their brand by associating a
scent experience with a brand, like a hotel chain using ambient scenting to make all their lobbies smell like
the same scent.
Indoor air quality and the overall ambience of a space can be substantially improved with the introduction
of a pleasant scent. Scent can cause humans to recall a brand with positive feelings and communicate
brand values. Scent can create inviting environments that attract retail customers and cause them to stay
longer and shop more, improve employee productivity, and make all the occupants feel positive about their
experience in the space.
Of all the senses, the sense of smell is the most powerful trigger of memory. Hotels, casinos, retail
establishments and other businesses seeking to provide a positive experience that clients will recall and
repeat should use scents to enhance indoor air quality. The use of a signature scent to extend the brand
image is a powerful tool for the sophisticated marketer.
Typical areas where Ambient Scenting is used:
•
Retail Stores
•
Hotel Lobbies
•
Malls
•
Showrooms
•
Clubs and Bars
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