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One Network - A World of Choice 203
One Network - A World of Choice
A sustainable, profitable solution for the new enterprise network.
New business realities bring profound implications for network and information management strategies.
IT executives have had to reassess the way they build, manage and use the information infrastructure. Under
constant pressure to do more with less, they have to constantly push for more competitive and proactive
information management models.
Could the enterprise network be doing more? More efficiently? More ‘intelligently?’ It supports business
functions, but could it also be creating new revenue opportunities and new sales channels? Could it
revolutionise the very nature of how business is done... how customer contacts take place... how information
about suppliers and customers is shared and used? And how much or how quickly IT delivers return on
investment? Nortel Networks says yes.
Nortel Networks has defined an enterprise networking vision called One Network - A World of Choice, which
promises to deliver greater flexibility and innovation for deploying new business applications and services.
This is based upon converging networks to create a seamless end-user experience, however, unlike the usual
meaning of convergence, it’s not simply about breaking down the barriers between voice and data. Instead,
the One Network - A World of Choice breaks down the barriers between public and private networks, LAN and
WAN networks and wireless and wireline networks - allowing the user to treat them all as essentially the
same system.
Eliminating the Boundaries
In practice, this means that remote or mobile
workers are able to take the office network and
environment with them throughout the world -
without compromise. Not only can they get fully
secure, high speed, remote access to their corporate
systems, but they can also access the full
functionality of their telephone system through
their laptop. In addition, this degree of access can be
extended to whole offices, presenting a more
convenient way to help grow the global enterprise.
Designed to take full advantage of the Internet, the
new paradigm confirms IP Telephony as not only a
successor to traditional telephony but as a
foundation for new ways of working. From a
financial point of view, its ability to converge and
therefore simplify network infrastructures
dramatically reduces overall cost of ownership.
Another hallmark of the vision is to be
technologically innovative. For example, it will fully
exploit optical networking and Optical Ethernet
technology for data centre and storage network
connectivity.
One Network - A World of Choice directly enhances
customer relations with contact centres that span
multiple channels coupled with highly efficient self-
service applications. And it empowers employees
with collaboration, mobility and messaging tools
that eliminate network boundaries. What’s more,
the technology finally makes security an intrinsic
part of the complete networking environment.
Nortel Networks understands that simply
responding to customers’ requests isn’t enough. Our
enterprise solutions provide a proactive, value-
added dimension that will help you achieve a new
level of engagement with your customers, partners
and suppliers, making it possible for you to
anticipate customers’ needs and wants and
seamlessly deliver the appropriate solutions —
sometimes before the customer even knows there is
a need. By evolving to this Engaged Business
approach, enterprises can achieve a higher level of
Return on Engagement with customers, essentially