Manual #100-7100
23
Selling The Steer Clean –II Service
The Sale:
Since the MotorVac SteerClean-II Power Steering Fluid
Exchange Service System is new, virtually every car or truck with at least
30,000 miles is a potential candidate for this service. You can sell the service
based on fluid condition or mileage. To sell based on fluid condition, place a
drop of the customer’s power steering fluid on a clean rag or piece of paper,
and then place a drop of new fluid next to it. Show this to the customer.
Explain that the old fluid is burnt, dirty, and contaminated. It is no longer
able to provide the lubrication and protection needed. Over time, the fluid
will damage power steering components, leading to failure. To sell based on
mileage, you’re on solid ground by recommending the service as regular
maintenance. Some auto manufactures are recommending the power steering
fluid be replaced every 30,000 miles. Just as automatic transmissions require
regular fluid replacement, so do power steering fluids.
The Six Most Common Objections:
1 –
“I’ve never heard of servicing the power steering system.”
Your reply:
Until recently, there was never a practical cost effective way to replace
power steering fluid. With the MotorVac SteerClean-II System, you actually
introduce a cleaning agent first (SC7 Flush Detergent), and then flush the
system completely with MotorVac’s SC8 Superior Universal Power Steering
Fluid. In under ten minutes, your power steering system protected with the
necessary conditioners and lubricants.
2
–
“I can’t afford it.”
Your reply:
With the high cost of labor and parts
especially for a power steering rack or power steering pump, how can you
not afford it? We can offer you a special price today to close the deal.
3
–
“
The cars not worth it.”
4
–
“It’s a lease car, why spend the money?”
Your reply:
(Treat both 3 &
4 the same) Servicing your car’s power steering system isn’t about the car;
it’s about your safety, and the safety of your family. Consider how a power
steering failure could impact your life.
5
–
“ I’m getting rid of the car soon.”
Your reply:
To get the most out of
your sale, show the buyer that you have done everything possible to keep the
car in good running condition, including servicing the power steering
system.
6
– “
Why doesn’t my owners manual say anything about it?”
Your reply:
Some major auto manufacturers are recommending servicing the power
steering. Others will probably follow soon. We recommend the MotorVac
SteerClean-II Service to keep your cars power steering system like new!
Содержание SteerClean-II 500-7100
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