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Auto Sentry® flex User Manual 160 Marketing with your Auto Sentry
Using Fundraiser Promotions
Fundraising and charity car washing, which were once viewed as detrimental to professional car
washes, are now becoming a profitable marketing channel for many operators.
For example, the Car Wash Operators of New Jersey (www.cwonj.com) has teamed up with the
New Jersey Department of Environmental Protection (www.cleanwaternj.com) to form an alliance
for fundraisers. Allow charities to sign up for charity events with your car wash.
You can use your Auto Sentry®
flex to facilitate fund raisers at your wash. You can set up multiple
charities at the same time. Such programs have been shown to increase ticket average and
enhance a car wash’s image within the community.
Following is a brief outline of an example fundraiser process:
1 The non-profit fills out a form, which can be online if your site has a web presence. The form
provides basic information about the charity, including a sales month, a Federal Identification
Number, and a four-digit code that will be disseminated to the charity friends, family, and
supporters.
2 You run the sales month concurrent with the calendar month. Each non-profit is allowed to
participate once per year.
3 About a week or two before the sales month begins, a representative from the non-profit
completes a liability form, and then picks up about 250 business-card sized instructions to
hand out to their supporters. The instructions include a blank space for the non-profit to fill in
its name, four-digit code, and sales month.
4 You can also provide the non-profit with an initial email blast to send to its list, plus weekly
updates to track progress.
5 When the non-profit's supporters drive up to the Auto Sentry® flex , they tap a Fundraising
button, and then enter the appropriate four digit code. This unique PLU code is a package
which contains your fundraising selections. For example, you might offer a $10 car wash
separated into a $6 charge to the car wash and a $4 donation to the charity. After entering the
code, customers are then asked if they would like to make an additional donation of $1, $3, or
$5, of which 100% goes to the non-profit.
6 The customer then pays with cash or credit card.
7 At the end of the sales month, you can run a report with the totaled donations plus any
additional donations, and then mail a check to the non-profit or call them to pick it up.
Enabling the Fundraiser Buttons
Create a fundraiser button following the custom-button parameters outlined earlier.