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Amazon
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Module 7: Marketing your WebStore
WebStore offers a series of integrated
marketing and optimization tools to help you
promote your WebStore under the Traffic
Management tab.
These options include:
Email Management
Constant Contact allows you to create email
campaigns and newsletters. This service can
be integrated directly into WebStore through the Constant Contact widget in Template Manager.
Page Redirect Management
Setup 301 Redirects to allow for improved search engine indexing and update old versions of URLs. This
can be managed by via an Excel upload.
Selling additional Products
Signup for an Amazon Associates Account and enter your ID to earn commissions on Associate orders.
Google Sitemaps
Sign up for a Google Webmaster tools account and verify your WebStore. Once completed you will
receive a verification number to enter to receive your Sitemap.xml file to upload to your WebStore.
Google Analytics
Create a Google Analytics account and enter the code that is provided. You can also enable E-commerce
tracking.
Froogle Feeds
WebStore automatically creates a Froogle feed when you publish your store to a public domain. You can
also download your Froogle feed and use it for submission to other shopping engines.
Getting
Help
To
learn
more
about
the
Marketing
Features,
visit
https://sellercentral.amazon.com/gp/iws
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