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PSR

S650

 

“D.I.S.H”

 

by

 

Phil

 

Clendeninn

 

15

 

 

Because

 

the

 

answer

 

could

 

be,

 

“No.”

  

At

 

which

 

point

 

they

 

think

 

they

 

do

 

not

 

want

 

nor

 

need

 

a

 

SCORE

 

function.

 

(“Oh,

 

I’ll

 

never

 

use

 

that”

 

they

 

grumble

 

to

 

themselves)

 

A

 

better

 

way

 

to

 

handle

 

this

 

is

 

not

 

to

 

ask,

 

assume

 

that

 

by

 

showing

 

the

 

SCORE

 

feature

 

you

 

can

 

position

 

it

 

positively

 

for

 

all…

  

because

 

if

 

they

 

READ

 

music,

 

the

 

advantage

 

of

 

this

 

is

 

obvious.

 

You

 

are

 

going

 

to

 

present

 

so

 

that

 

if

 

they

 

do

 

not

 

read

 

music,

 

yet,

 

the

 

PSR

S650

 

will

 

help

 

them

 

learn.

 

Not

 

only

 

does

 

it

 

show

 

the

 

note

 

on

 

the

 

lined

 

score,

 

it

 

can

 

tell

 

you

 

the

 

NAME

 

of

 

the

 

NOTE.

 

It

 

is

 

really

 

about

 

how

 

you

 

choose

 

to

 

present

 

the

 

feature.

 

If

 

they

 

play

 

“by

 

ear”,

 

they

 

may

 

never

 

have

 

seen

 

something

 

that

 

they

 

themselves

 

have

 

played

 

on

 

a

 

SCORE

 

 

you

 

can

 

show

 

them.

  

BOLDLY

 

GO

 

WHERE

 

NO

 

SALES

 

ASSOCIATE

 

HAS

 

GONE

 

BEFORE…

 

Get

 

a

 

microphone

 

and

 

explore

 

using

 

the

 

natural

 

inclination

 

of

 

your

 

customer

 

to

 

be

 

a

 

“ham”

 

and

 

get

 

them

 

to

 

sing.

 

There

 

are

 

many

 

reasons

 

for

 

this

 

strategy.

 

If

 

you

 

find

 

the

 

customer

 

who

 

has

 

the

 

ego

 

to

 

sing

 

aloud

 

in

 

the

 

store,

 

use

 

that

 

positive

 

energy

 

and

 

build

 

on

 

it.

  

It

 

is

 

true

 

(don’t

 

take

 

our

 

word

 

for

 

it)

 

but

 

having

 

fun

 

is

 

contagious.

 

If

 

you

 

have

 

someone

 

singing

 

along

 

with

 

a

 

popular

 

song,

 

through

 

a

 

microphone

 

in

 

the

 

store,

 

you

 

will

 

have

 

other

 

people

 

coming

 

around

 

to

 

give

 

it

 

a

 

try.

 

A

 

“What’s

 

that?”

 

question

 

means

 

you

 

have

 

got

 

their

 

attention

 

 

and

 

is

 

the

 

question

 

you

 

want

 

to

 

be

 

asked

 

as

 

a

 

retail

 

sale

 

associate.

 

Once

 

you

 

get

 

this

 

level

 

of

 

engagement

 

going,

 

you

 

will

 

naturally

 

find

 

an

 

increase

 

in

 

the

 

interest

 

in

 

this

 

type

 

of

 

keyboard.

  

One

 

of

 

the

 

strengths

 

of

 

the

 

ARRANGER

 

KEYBOARD

 

is

 

that

 

it

 

contains

 

a

 

band

 

that

 

”knows”,

 

literally,

 

thousands

 

of

 

songs.Iit

 

is

 

not

 

a

 

static

 

box,

 

meaning

 

you

 

can

 

load

 

new

 

SONG

 

titles

 

all

 

the

 

time.

 

Once

 

you

 

are

 

involved

 

in

 

talking

 

about

 

the

 

SONG

 

feature

 

 

you

 

are

 

talking

 

about

 

the

 

product’s

 

SUPPORT.

 

Because

 

it

 

is

 

XG/GM

 

compatible

 

this

 

means

 

there

 

is

 

an

 

unlimited

 

library

 

of

 

FILES

 

that

 

can

 

be

 

purchased,

 

downloaded

 

and

 

played

 

by

 

the

 

S650.

 

The

 

fact

 

that

 

a

 

customer

 

can

 

buy

 

additional

 

content

 

is

 

a

 

very,

 

very

 

powerful

 

feature.

 

They

 

are

 

worried

 

about

 

the

 

keyboard

 

becoming

 

OBSOLETE.

 

This

 

is

 

why

 

you

 

sell

 

music,

 

not

 

the

 

bells

 

and

 

whistles…

 

yes,

 

next

 

year’s

 

model

 

may

 

have

 

a

 

new

 

bell

 

or

 

whistle,

 

but

 

MUSIC

 

and

 

enjoyment

 

is

 

forever.

 

Knowing

 

they

 

can

 

buy

 

songs

 

that

 

are

 

not

 

even

 

out

 

yet

 

is

 

comforting.

 

DID

 

YOU

 

KNOW?

 

By

 

the

 

time

 

a

 

song

 

is

 

available

 

in

 

Sheet

 

Music

 

it

 

is

 

very

 

likely

 

available

 

as

 

a

 

loadable

 

file.

 

Keep

 

a

 

few

 

popular

 

tunes

 

on

 

your

 

YAMAHA

 

KEYBOARD

 

USB

 

drive.

 

 

 

Summary of Contents for PSR-S650

Page 1: ...PSR The Yamaha PSR S650 D I S H By Phil Clendeninn DEALER INCREASE SALES HANDBOOK...

Page 2: ...IP 5 EASE OF USE 5 RELIABILITY 6 VERSATILITY 6 SUPPORT 6 What can you do on the retail floor to become a TOP SALES ASSOCIATE 6 NOSY 6 LAZY 6 GREEDY 7 Skill Level One Everyone should know 8 BASIC SCRIP...

Page 3: ...endeninn 2 OTS 12 Customize a STYLE 12 Show SCORE and LYRIC 13 LYRIC DEMO 13 Summary 13 Level Three Advanced S650 CONCEPT selling 14 REGISTRATIONS 14 Fun 14 BOLDLY GO WHERE NO SALES ASSOCIATE HAS GONE...

Page 4: ...ing parts and sections from the internal Styles Use the USB TO HOST port to connect to your computer and use the S650 as a 64 note multi timbral tone generator WHO IS THE CUSTOMER Live performance pla...

Page 5: ...additional Voices Drum Kits and Styles Lightweight body weighs just 16 pounds Sound system built in WHAT S IN THE BOX Power Adapter PA301 Owner s manual Data List My YAMAHA Product User Registration M...

Page 6: ...supply is being used TIP To avoid inheriting weird settings HOLD the highest C while powering up to RESET the unit to Factory condition EASE OF USE This will be a perception of the customer based on h...

Page 7: ...e from the purchase and key in on just those things Computer connectivity even if you cannot show this powerful and often asked about feature make sure you are familiar with what is possible with the...

Page 8: ...ICKLE ME ELMO without his batteries is not doing the customer a favor This is why greed is good you are not going to forget to mention to them absolutely everything they need to make this purchase wor...

Page 9: ...n by pressing the EXIT button MAIN VOICE Explain and use the terminology as indicated on the front panel Nothing is more disconcerting to a customer than the sales associate calling it a Patch when th...

Page 10: ...er What you need to know Press and HOLD the Dual button to take the shortcut to the DUAL SELECT SCREEN How easy is this Change the DUAL Voice Then Press EXIT to return to the main screen LEFT VOICE LE...

Page 11: ...in a sales situation You ve determined that the S650 presentation is right for THIS customer When you walk up to the S650 make sure that the customer can be comfortable in front of it when you invite...

Page 12: ...y all of the instruments Take your time remember it is SHOW and TELL SIMPLE ACCOMPANIMENT CONCEPT CHOP You will have selected a STYLE that works for you Example Brazilian Samba A simple start is to ac...

Page 13: ...ettings for each SECTION This is done automatically but what is important to TELL is that THEY get to select what Voice or combination of Voices are recalled It is not necessary to teach them HOW at t...

Page 14: ...the SCORE button three times to see three different views of the Score Dual Staff Single staff and with or without chords and lyrics LYRIC DEMO Rinse and repeat SUMMARY Continue to explore and add ne...

Page 15: ...omething The HOW you do something is covered in the documentation that comes with the instrument The general CONCEPTS will help you sell the product REGISTRATIONS REGISTRATIONS is an organ term that w...

Page 16: ...someone singing along with a popular song through a microphone in the store you will have other people coming around to give it a try A What s that question means you have got their attention and is t...

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