151
Additional Information
Online Privacy Policy
Sony Electronics Inc.
Effective: June 21, 2001
Last Update: June 3, 2002
Your Privacy
At Sony we believe our online visitors have a right to know our practices regarding the
information we may collect when you visit our Web sites and what type of information
is collected. The guidelines contained herein apply only to your visit to the Web sites
operated by or for Sony Electronics Inc. and the entities it controls (collectively, “SEL”).
These sites include, but are not limited to, those that contain “sel.sony.com” and those
that contain “sonystyle.com” in their URLs. Sites which are linked to/from these sites
(including sites of other Sony affiliated companies (e.g., Sony Music Entertainment,
Sony Pictures Entertainment, Sony Computer Entertainment America) and via banner
ads) may have different policies; therefore, please review the privacy policy notices on
those sites for details.
While SEL does not generally require that you provide us with personally identifiable
information in order to visit and use the SEL sites, please note that in order to
participate in some activities, it will be necessary for you to provide this information. If
you choose not to provide it for those activities, you may not be able to participate in
them.
Collection of Information:
For each visitor to an SEL Web site, SEL’s Web server automatically recognizes, collects
and/or stores information such as the visitor’s IP address/Domain name combination
and any referring sites. SEL may use several technologies to accomplish this. Examples
of such technologies are cookies and Web beacons.
When you visit SEL’s Web sites or advertisements appearing thereon, or use one or
more of the SEL Web site services, we may use an industry-wide technology called
“cookies” which stores certain information on your computer and which will allow us
to customize your experience to better match your interests and preferences or to
simply facilitate your signing in to use the services. Most browsers will allow you to
erase cookies from your computer hard drive, block acceptance of cookies, or receive a
warning before a cookie is stored. However, if you block or erase cookies, we may not
be able to restore any preferences or customization settings you previously specified
and our ability to personalize your online experience would be limited. Please refer to
your browser instructions or “help” screen to learn more about these functions.
SEL may also itself use, or engage third parties to use, Web beacons for researching
certain usage and activities on our Web site. The information collected by SEL or
requested from third parties through these Web beacons is in an aggregate, non-
individually identifiable form and is used to find out more about users including
demographic information and usage patterns for more accurate reporting and to
improve the effectiveness of our marketing.
SEL may ask you to provide “personal information”, meaning individually identifiable
information such as your email address, name, mailing address, telephone number,
social security number, credit card number, or persistent identifier (such as a customer
