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number held in a cookie) which is associated with individually identifiable information,
to enable you to participate in contests, chat rooms, on bulletin boards, to fill out a
registration, or to order products and services using these sites. SEL may combine the
information you provide on our Web sites with information we may collect offline from
you or from third parties so that we can more effectively tailor our site, services and
offerings to you.
SEL will not share the personal information you provide on the SEL Web sites with any
other parties, except (a) to other affiliated Sony companies (i.e., (i) Sony Corporation,
(ii) any company of which more than 50% of its outstanding shares are owned by Sony
Corporation, directly or indirectly, and (iii) any company with the name “SONY” as a
part of its trade name) who may want to contact you about products, services or other
offerings that may be of interest to you (SEL and such affiliates being collectively
referred to as “Sony”), (b) with your consent (see paragraph below), (c) as may be
required by law or court order, (d) to persons or companies with whom SEL engages to
carry out or provide support for the operations of the site or our business, or (e) under
exigent circumstances to protect the personal safety or property of our users, the public
or ourselves.
Unless you instruct us otherwise
, SEL may contact you to provide information about
products, services, promotions, contests, or other activities or offerings that may be of
interest to you. You can instruct us whether or not you wish to be contacted by
checking or unchecking the box indicating your preference, as applicable, at the place
where your information is collected, or by clicking here and providing the requested
information. In addition, with each communication you receive from SEL, you will be
given the opportunity to indicate if you do not wish to receive future communications
from that company.
With your consent
, SEL may share your personal information with third parties outside
of the Sony group of companies who may want to contact you about products, services
or other offerings that may be of interest to you. Each of these companies may have
their own privacy policies. SEL will seek to obtain your consent at the place where the
information is collected either by an “opt-out” or “opt-in” method, or by other means
(such as an email request). If you consent to receiving communications from any of
these third parties, you will need to communicate with them directly if you later decide
that you no longer wish to receive their communications. If you wish to withdraw your
consent from any further sharing of your personal information with third parties, you
may do so by clicking here and providing the requested information.
Use and Disclosure of Anonymous Aggregated Information
SEL may also collect, aggregate and maintain anonymous information about the visitors
to our Web sites, such as visitors hobbies, interests, purchasing habits, music
preferences, and the like. This data can then be used to tailor SEL’s Web site content and
advertising to deliver a better experience for our visitors. SEL may also share such
aggregate information about our visitors with advertisers, business partners, sponsors,
and other third parties; for example, to inform them about the percentage of male/
female visitors or percentage of visitors within a particular age range.
Security
SEL takes great care in maintaining the security of your personal information and in
preventing unauthorized access to it through the use of appropriate technology and
internal procedures. However, SEL does not guarantee that unauthorized access will
never occur.
