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We have formed the Warm society because we think it’s 
high time that heating got the attention it deserves. For so 
long,  people  have  been  lukewarm  about  heating  solu-
tions, accepting whatever happens to be installed or leav-
ing the selection of a new heating solution to a third party. 
We believe it’s time this changed. there is so much more 
to radiators than heat and we want to tell the world about 
the almost infinite amount of options they have when it 
comes to design, colours and functionality. We want cus-
tomers  and  partners  to  join  us  in  the  Warm  society  to 
learn more about heating and support our cause: to free 
the world of boring and inadequate heating solutions.

Rob Hermkens

Marketing and sales director
netherlands

Jan Ekwall

Marketing and sales director
nordic regions

Jacek Luzac

Marketing and sales director
eastern europe

Olivier Schmitz

Marketing and sales director
belgium

Koos van der Zanden

brand marketing manager
Purmo radson

Marica Mikovic

Marketing and sales director
balkans

Wojciech Makowski

Marketing and sales director
Poland

Summary of Contents for BRAND STRATEGY -

Page 1: ...Who wants to heat your business brand strategy...

Page 2: ...330 million euros we are in a position to achieve our objective to create the most attractive heating solutions available on the market We want to grow the entire heating business through increased fo...

Page 3: ...radiator is more than a radiator There is a huge difference between radiators They all vary in quality ease of instal lation service and support design efficiency and heating comfort We have faced the...

Page 4: ...apply a double approach to the market refocusing our sales force and on powerful promotion towards installers and end users A dedicated sales approach with a new level of service and quality will giv...

Page 5: ...f options they have when it comes to design colours and functionality We want cus tomers and partners to join us in The Warm Society to learn more about heating and support our cause to free the world...

Page 6: ...ou buy from us you know you have a product that is built to last At the heart of The Warm Society is a comprehensive range of heating solutions embracing all product types shapes sizes and colours so...

Page 7: ...Z e_d j MWhc IeY_ jo N _fg pfl fle ejg iXk fe e k_ j gX j Xe k_Xk pfl Xi eki l kf e flk dfi XYflk k_ NXid JfZ kp Xe _fn pfl ZXe nfib n k_ lj N cffb finXi kf fli lkli Zffg iXk fe Kf k_ i n ZXe klie lg...

Page 8: ...sly high throughout the entire year We will introduce new themes and reinforce them to increase awareness maintain interest and drive new quality and comfort aspects in the heating industry Media stra...

Page 9: ...Purmo Rettig Park Drum Lane Birtley County Durham DH2 1AB Phone Sales Tel 0845 070 1090 Fax 0845 070 1080 Web www purmo com E mail uk purmo co uk www purmo com...

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