Campaign Plan
January 07
February 07
March 07
April 07
May 07
June 07
July 07
August 07
September 07
October 07
November 07
December 07
2007
Wholesalers
Direct Mail
Brochure
POS
Website
Event
Installers
Direct Mail
Ads
Insert
Brochure
Website
Event
Panel Leadership
The Warm Society
The Warm Society
LIVING IN
The Warm Society
LIVING IN
The Warm Society
LIVING IN
The Warm Society
LIVING IN
The Warm Society
LIVING IN
The brand
marketing plan
• strong presence all year
• Focused campaigns and product launches
Our level of activity will be continuously high
throughout the entire year. We will introduce
new themes and reinforce them to increase
awareness, maintain interest and drive new
quality and comfort aspects in the heating
industry.
Media strategy
the leading european trade magazines will
be our key marketing medium. We will main-
tain a strong presence throughout the year
and heighten focus on key products and
themes.
Key marketing elements, 2007
• Media plan in trade magazines covering
readership of approximately 400,000
• 4 different inserts in trade magazines in
2007. approximately 1.1 million issues in
total
• range catalogue available in 9 languages
• new strong wholesaler displays
• 15,000 wholesaler mail shots
• 300,000 installer mail shots
• new aggressive web presence in all core
markets
