background image

is to become the No.1 brand 
in the heating industry

The strategy

We do.

Purmo  and  radson  have  decided  to  combine  forces  to  become  
the most competitive player in the heating industry. With a total  
of  1500  employees  and  a  2006  combined  turnover  of  over  330  
million  euros,  we  are  in  a  position  to  achieve  our  objective:  to 
create  the  most  attractive  heating  solutions  available  on  the  
market.  We  want  to  grow  the  entire  heating  business  through  
increased focus on value-added solutions.

The PURMO/RADSON
Management Team

Claudius Gramse

brand development manager

Dick Horsfall

brand director

Elo Dhaene

Commercial director

Tomasz Tarabura

brand director

(as of 01.01.2008)

Christian Björklöf

Financial director

Summary of Contents for BRAND STRATEGY -

Page 1: ...Who wants to heat your business brand strategy...

Page 2: ...330 million euros we are in a position to achieve our objective to create the most attractive heating solutions available on the market We want to grow the entire heating business through increased fo...

Page 3: ...radiator is more than a radiator There is a huge difference between radiators They all vary in quality ease of instal lation service and support design efficiency and heating comfort We have faced the...

Page 4: ...apply a double approach to the market refocusing our sales force and on powerful promotion towards installers and end users A dedicated sales approach with a new level of service and quality will giv...

Page 5: ...f options they have when it comes to design colours and functionality We want cus tomers and partners to join us in The Warm Society to learn more about heating and support our cause to free the world...

Page 6: ...ou buy from us you know you have a product that is built to last At the heart of The Warm Society is a comprehensive range of heating solutions embracing all product types shapes sizes and colours so...

Page 7: ...Z e_d j MWhc IeY_ jo N _fg pfl fle ejg iXk fe e k_ j gX j Xe k_Xk pfl Xi eki l kf e flk dfi XYflk k_ NXid JfZ kp Xe _fn pfl ZXe nfib n k_ lj N cffb finXi kf fli lkli Zffg iXk fe Kf k_ i n ZXe klie lg...

Page 8: ...sly high throughout the entire year We will introduce new themes and reinforce them to increase awareness maintain interest and drive new quality and comfort aspects in the heating industry Media stra...

Page 9: ...Purmo Rettig Park Drum Lane Birtley County Durham DH2 1AB Phone Sales Tel 0845 070 1090 Fax 0845 070 1080 Web www purmo com E mail uk purmo co uk www purmo com...

Reviews: