ACCESSORIES & PACKAGING GUIDELINES
7
Diagram 3
Back of carton with 4-c p pms 877C spot.
(Not recommended on uncoated stock)
Shown with product photo use.
Diagram 2
Side (both) of carton with 4-c p pms 877C spot.
(Not recommended on uncoated stock)
Shown with product photo use. Tic marks for labels should be
indicated with instruction for placement.
Diagram 4
Top of carton with 4-c p pms 877C spot.
(Not recommended on uncoated stock)
Shown with product photo use.
Diagram 5
Bottom of carton. Prints 100% solid pms 877C.
(Not recommended on uncoated stock)
SIDES:
Follow two-thirds ratio of 4-c photo, and one-third clean white space at
bottom. Product photo, use a 20% screen tint, overprints an area 100%
black (minus
1
/
4
” shorter than product photo), the
1
/
4
” dividing band is
pms 877C. If 2-color only, band should be pms Process Blue. Only one
side of carton should indicate tics and instructions for placement of
picking and part labels.
(See Diagram 2.)
BACK:
Entire product photo bleeds all 4 sides. Placement of bulleted,
descriptive text is flush left, within the left side of product image and
must be clearly legible. Text knocks out of image. Use specified fonts
(See Diagram 3.)
TOP:
Entire product photo bleeds all 4 sides. A gradient overprint of pms
877C should be used to mute back the image, so the main color tones
show as silver. Follow type, logo and band specifications
(see Diagram 4).
BOTTOM:
Entire area prints 100% pms 877C, bleeds all 4 sides.
(See Diagram 5.)
4-color gr
pms 877C
When no image is
available, use this
gradient graphic.
Shown with gradient of
black + pms process
blue use.
2-color: pms Process
Blue + Black
Shown with solids,
no image use.
