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Use of Mazda Logos and Colors

There is one “Mazda” logotype used for all Mazda accessories and
packaging products.

For maximum impact and clarity, a specific amount of clear space must be
maintained around the Mazda logo. This is a “neutral zone” within no other
graphic elements, such as typography, pictures or borders may appear or
intrude. The clear space around the brand symbol must equal 1/6” or more
of the width, in all directions.

NO element of the logo may be modified in any way. This includes the
size relationship between the logo and brand symbol in the promotional
configuration, and the distance between these two elements.

To maintain the integrity of the corporate image, the logotype should never
be altered or misused. The Mazda logo was designed to stand alone and
must not be used in conjunction with any other logo.

Brand Symbol Colors

ACCESSORIES & PACKAGING GUIDELINES

Logo Usage

Logotype with Brand Symbol

2

Symbol Colors [ 4 color & 5-Color use ]

2 Colors Restriction

Symbol Silver
PMS 877C

Mazda Blue
PMS PROCESS BLUE
C100% + M30%

Symbol Gray
PMS COOL GRAY 7C
C22% + M15% +
Y11% + K22%

Black

White

Black

PMS Process Blue

K50%

White

The authorized Mazda colors provided here have
been carefully chosen for their visual impact,
clarity and identity. They allow sufficient flexibility
in meeting a wide range of printing requirements,
while ensuring uniformity in all accessory and
packaging applications.

The 2 colors are to be used when only 2 inks are
available. These colors maintain the Mazda brand
blue with the contrasting black for a clean, crisp,
overall appearance.

Use of metallic ink on uncoated paper is not
recommended.

Summary of Contents for GENUINE ACCESSORIES

Page 1: ...GENUINE ACCESSORIES Packaging Guidelines M N A O A C C E S S O R Y O P E R A T I O N S ...

Page 2: ...nd achieve the consistency that will enhance the success of our common business Mazda Identification Standards Since 1998 the new brand symbol of Mazda captures the spirit of the company and its aspirations for the future It became a preeminent mark of excellence worldwide The brand symbol together with our corporate logotype is our word our signature a key element in our continuous success As the...

Page 3: ...altered or misused The Mazda logo was designed to stand alone and must not be used in conjunction with any other logo Brand Symbol Colors ACCESSORIES PACKAGING GUIDELINES Logo Usage Logotype with Brand Symbol 2 Symbol Colors 4 color 5 Color use 2 Colors Restriction Symbol Silver PMS 877C Mazda Blue PMS PROCESS BLUE C100 M30 Symbol Gray PMS COOL GRAY 7C C22 M15 Y11 K22 Black White Black PMS Process...

Page 4: ...p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Basic Font 2 Frutiger 66 Bold Italic A B C D E F G H I J K L M N O P Q R S T U W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Basic Font 2 Frutiger 75 Black A B C D E F G H I J K L M N O P Q R S T U W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Basic Font 3 Frutiger 47 Light Condensed A B C...

Page 5: ...or bags and clamshells should have a clean white background with Mazda Genuine Accessories logo printed in Mazda blue and black see guidelines and samples indicated in this manual Consistency dictates that regardless of the type of packaging all Mazda accessories and packaging should include these elements Mazda Genuine Accessories logo product label with all the proper information see label diagr...

Page 6: ...e for product headline description 20 screen tint of 4 color image gradient or solid if no image is available Disregard overprints and tints over 100 black minus 1 4 shorter than image 1 4 band of pms 877C Soft 40 gradient of pms 877C from left hand side Logo placement here Tic marks and placement instruction on one side of box Placed in clean white area 100 Black band 1 4 deep x full length of fr...

Page 7: ...and black and one third clean white space with 60 soft gradient of pms 877C or 4 c substitute if restriction by ink colors that comes from the bottom left hand side of white area and blends to 0 See Diagram 1 Using 2 Color Only If 2 color only follow basic layout of 4C except two third area will be 100 solid black Band will be 100 pms Process Blue See Diagram 2 Usage Samples ACCESSORIES PACKAGING ...

Page 8: ...orter than product photo the1 4 dividing band is pms 877C If 2 color only band should be pms Process Blue Only one side of carton should indicate tics and instructions for placement of picking and part labels See Diagram 2 BACK Entire product photo bleeds all 4 sides Placement of bulleted descriptive text is flush left within the left side of product image and must be clearly legible Text knocks o...

Page 9: ... tics and instructions for placement of picking and part labels See Diagram 9 Using 4C Process pms 877C Follow basic design principle using two thirds ratio of 4 c photo of product or gradient and one third clean white space at bottom with 60 soft gradient of pms 877C or 4 c substitute if restricted by ink colors that comes from left hand side of bottom white area and blends to 0 See Diagram 6 Usi...

Page 10: ... 10 If no image is available a gradient of 100 pms Process Blue and black fills one half of top portion and one half bottom portion is clean white space Separate gradient and white area with 1 4 signature black band bleed left to right A 60 soft gradient of pms 877C or 4 c substitute if restricted by ink colors comes from left hand side of bottom white area and blends to 0 See Diagram 11 Using 2 C...

Page 11: ...ot shown only if photo does not conflict with overlying product or a gradient of 100 pms Process Blue and black and one third clean white space at bottom with 60 soft gradient of pms 877 or 4 c substitute if restricted by ink colors that comes from left hand side of bottom white area and blends to 0 See Diagram 13 Using 2 Color Only If 2 color only follow basic layout of 4C except two third area w...

Page 12: ...ctions should be displayed in French and English This includes Do It Yourself parts or DIY normally sold to consumers over the counter MAZDA DE MEXICO MDM GUIDELINE For Mazda accessories or other products sold to MdM dealers to be sold to the retail consumer the General Labeling Standards must be followed in addition to new or amended definitions set forth in NOM 050 SCFI 2004 General Labeling Sta...

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