Specified Typefaces
Specified typefaces play a particular role in conveying the Mazda brand
message through readable images. The Frutiger font family is designated
as the basic font to unify Mazda accessories and packaging brand. This
includes Frutiger 55 Roman, Bold, Black, Italic and Bold Italic, Frutiger 47
Light Condensed, Frutiger 67 Bold Condensed, Frutiger Light Condensed
Italic, which is simple and easy to read.
Basic Font 1
Frutiger 55 Roman
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Basic Font 1
Frutiger 65 Bold
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Basic Font 2
Frutiger 66 Bold Italic
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Basic Font 2
Frutiger 75 Black
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Basic Font 3
Frutiger 47 Light Condensed
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Basic Font 1
Frutiger 67 Bold Condensed
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Basic Font 2
Frutiger 66 Bold Italic
A B C D E F G H I J K L M N O P Q R S T U W X Y Z
& ? % a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
ACCESSORIES & PACKAGING GUIDELINES
Fonts
3
