Mazda Genuine Accessories packaging should maintain consistency in
design. Elements such as product photography, solid or gradiated color
areas, fonts and logos should maintain the same ratio and balance
whether the application is a carton, poly-bag with a header card,
tube or clamshell.
Throughout this guide, both 4-color process and 2-color pms solutions
are displayed.
BOTH formats are acceptable options
.
These design
variations are illustrated in the following pages.
ACCESSORIES & PACKAGING GUIDELINES
Application
5
Use the Frutiger 55 Roman reversed to
white. Upper/lower case for product
headline description.
20% screen tint of 4-color image (gradient,
or solid if no image is available. Disregard
overprints and tints), over 100% black
(minus 1/4” shorter than image) 1/4” band
of pms 877C.
Soft 40% gradient of pms 877C from
left-hand side.
Logo placement here.
Tic marks and placement instruction on
one side of box. Placed in clean white area.
100% Black band, 1/4” deep x full length
of front (bleeds left/right).
Soft 40% gradient of pms 877C from
left-hand side.
Use the Frutiger 55 Roman 100% Black.
Upper/lower case for product headline
description.
Frutiger 47 Light
Condensed reversed to
white. Upper/lower case
for bulleted description.
4-color product image,
gradient, or solid here.
Use two-third ratio.
Leave one-third clean
white band at bottom.
Logo placement here.
