Canon PowerShot A300, Service Manual

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1-1
1 Development Background
1-1 Development Objectives
Canon began offering the PowerShot A100/PowerShot A200 to consumers who “want to enjoy a
straightforward digital camera” in the spring of 2002.
With their excellent image quality, classy looks and advanced features that transcended their class, the
2-megapixel PowerShot A200 and the 1.2-megapixel PowerShot A100 offered consumers who
wanted to enjoy a simple, easy-to-use digital camera complete satisfaction. Looking ahead to the
2003’s market, however, we find that we must keep moving toward higher resolutions and keep
enhancing movie features to maintain our advantage over our competitors.
With this background in mind, we decided to introduce a new top-of-the-line model, the PowerShot A300, with
approx. 3.2-mega camera effective pixels. The PowerShot A300 offers even better image quality, enhanced
movie features and improved operability while maintaining the same fundamental design concept of
the 2-megapixel PowerShot A200 and the 1.2-megapixel PowerShot A100. The new camera’s goal is
to have the “best image quality and most advanced features” of any camera in the entry-level class.
1-2 Product Concept
The concept behind the PowerShot A300 was to develop a high image quality, high-performance 3-megapixel
class compact equipped with picture quality and performance rivaling high-end models while staying
at rock-bottom prices. The PowerShot A300 is still aimed toward first-time digital camera buyers and users who
want to enjoy a straightforward digital camera, but it is also appealing to camera enthusiasts and semi-
professionals who are expected to want to use the camera in a substitute or backup role.
In terms of operation as well, the PowerShot A300 includes more user-directed improvements on the PowerShot
A200/100, such as modifying the lens cover construction and improving the feel of the control but-
tons, to make a digital camera that can be used securely by all, from youngsters to the elderly.
High Image High Image Quali uality High Pe y High Perform ormance 3M-pixel nce 3M-pixel Compact ompact
Enjoy ! Canon A Class Enjoy ! Canon A Class
Higher Image Quality, Move Convenient, More Fun and Easier to Use
Higher Higher Im Imag age Qual Quality
(3 (3M CCD, DIGI GIC)
Ful Full F Featu tures s fo for r Movie vie
(Hig igh Im Image ge Qualility VGA,
Long Time Recording with Audio)
Canon origi Canon original Functions unctions
(My Camera Functio ion, Direc ect Print)
Pleasant Opera ration
(Articulate e Butto ttons, Lens Cover)
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