8
New communication behaviours in a Web 2.0 world
The ease with which Web software applications can be crafted adds to the pace of change of
these new communication behaviours. More and more users can now create and publish their
own content. And with the growth and spread of digital technologies over the last two decades
has come a new generation of ‘digital natives’, more at ease with those technologies than any
preceding generation.
With these software developments have come new types of internet portals, such as blogs, social
networks and virtual lives. In many ways these are the true essence of the new generation of the
internet and the major drivers of user communication behaviour changes (see Appendix A).
“the mostly read-only Web”
250,000 sites
45 million global users
published
content
user
generated
content
Web 1.0
1996
“the wildly read-write Web”
80,000,000 sites
1 global users
published
content
user
generated
content
Web 2.0
2006
collective
intelligence
1.3 Web 2.0 – The Read/Write Web
We have established, then, that communication behaviours are changing. We have also shown
that a number of new technologies are making this possible. For many people the combination of
these two factors equals Web 2.0. But is it quite so simple?
In fact since Tim O’Reilly first used the term Web 2.0 in 2004 there have been many attempts
to define exactly what it means. The current most comprehensive definition comes, not
surprisingly, from O’Reilly himself. He says
5
:
“Web 2.0 is a set of social, economic and technology
trends that collectively form the basis for the next generation of the internet – a more mature, distinct
medium characterized by user participation, openness and network effects.”
the changing
face of the Web
Source: http://
www.labnol.org/
Internet/favorites/
the‑difference‑
between‑web‑10‑
and‑web‑20/665/
Summary of Contents for Web 2.0 services
Page 40: ...www alcatel lucent com...
