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New communication behaviours in a Web 2.0 world
About the authors
Simon Wright
Simon is currently Director, Demand Creation, Business Strategy and Marketing,
Europe North West Marketing. Prior to this he was Head of Customer Marketing within
Lucent Technologies Europe with overall responsibility for driving new market and strategic
opportunities, specifically in the area of converged technologies and applications.
Simon joined Lucent Technologies in 1998 and has held various management posts in the areas
of Market Development, Strategy and Product Management. Before this he was with Ericsson
where his key responsibility centred around leading the development of applications which could
break new ground in the emerging UK wireless marketplace. Before joining Ericsson, Simon
spent four years working for IBM Network Systems in Italy as a Senior Development Manager in
the area of Network Management. He started his career in 1987 working for GEC Telecom as a
Software Engineer.
Simon completed his Executive MBA in 1998 at Brighton University and has a degree in
Computer Science.
Juraj Zdinak
Juraj is Demand Creation Analyst, Demand Creation, Business Strategy and Marketing, Europe
North West Marketing. His role includes putting together white papers, market analyses and
studies and the preparation of thought leadership events. His focus is on bringing a market
perspective and customer understanding into Demand Creation’s activities.
Before joining Alcatel-Lucent in 2007, Juraj held several leadership roles in the world biggest
student-run organization, AIESEC, managing and leading its international internship programs
in national branches in the Slovak Republic, Finland and Colombia. He also has experience in
the fields of training and development and sales management.
Juraj graduated in International Commerce at the University of Economics in the Slovak
Republic in 2007.
Contacts
If there are any aspects of this paper or Web 2.0 that you wish to discuss please contact the
authors:
Simon Wright – simonwright@alcatel‑lucent.com
Juraj Zdinak – jzdinak@alcatel‑lucent.com
Summary of Contents for Web 2.0 services
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