Alcatel Web 2.0 services, Strategic White Paper

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New communication behaviours in a Web 2.0 world
Appendix D: Environment for Web 2.0
The environment in which Web 2.0 operates is created both by organizations that have a direct
impact on the development of Web 2.0 and by technologies that deliver the online experience
for users.
However, the Web 2.0 would not exist without an environment in which users can have their
online experiences. This environment consists of software applications, internet connection
points, technologies, hardware and other elements. Together they enable Web 2.0 to fulfil its
own mission of human interaction.
This environment has its own ecosystem. This ecosystem consists mainly of content creators
such as Yahoo, Google and Facebook; technology providers such as Orange, Microsoft,
Alcatel-Lucent, Cisco, Nokia and Ericsson; consultants and system integrators such as
Alcatel-Lucent and Cisco; and other influencers such as national telecommunication market
regulators and local moral authorities. These groups include sub-categories, described below.
End-user
Other influencers
Local moral standard setting
organizations
Market regulators & influencers
Consultants & system
integrators
Technology providers
Ground network infrastructure
builder
Internet access providers
Hardware, technical devices &
software solutions
User security enablers
Content & platform
providers
Content providers
Platform creators
Content and platform providers
Companies in the sector are the main interfaces with the end-user. They create a platform – the
user interface with a preliminary set of functions available to the end-user – and content –
applications which the user can use, watch, hear or read.
Platform providers are influential. They determine the future direction of Web 2.0
developments; they address and forecast new trends and changing user behaviours; and they
provide solutions to suit these developments, trends and behaviours.
the enabling
environment for
Web 2.0
Source:
Alcatel‑Lucent