Alcatel Web 2.0 services, Strategic White Paper

Page: 7 / 40

7
New communication behaviours in a Web 2.0 world
1.2 Technology – enabling the changes to happen
The growth in fixed and mobile broadband has created a richer multimedia communication
environment. This has shifted the emphasis from personal communication and voice transmitted
communication to a multimedia and multi-content way of communicating. The environment is
the Web – and the Web is now becoming the market in its own right.
Telecoms
Mobile Wireline
Devices
IT
Content Internet
Fixed
wireless
The evolution of broadband and IP has expanded the business of telecommunications service
providers. Once solely concerned with the delivery of voice services, they are becoming truly
multimedia companies, bringing together voice, data and content. Meanwhile, a parallel trend
has emerged where traditionally internet companies (Skype is an example) are now in the voice
business.
Hard on the heels of these changes has come the development of software solutions that have
enabled changes in user behaviours. Content generation technologies such as Flash and Ajax
have enabled much richer online experiences. And technologies have emerged enabling content
search, mark-up and collaboration driven by RSS and XML formats (see Appendix D).
With a richer
multimedia
communication
environment
come new ways of
communicating
Source:
Alcatel‑Lucent