Alcatel Web 2.0 services Strategic White Paper Download

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New communication behaviours in a Web 2.0 world

Acronyms

Three dimensional

Third generation service

API

Application Programming Interface

ARPU

Average revenue per user

B2B

Business‑to‑business

CPM

Cost per thousand (M signifies the Roman numeral ‘thousand’)

CSS

Cascading style sheet

HSDPA

High‑speed Downlink Packet Access

Internet Protocol

P2P

Peer‑to‑peer

R&D

Research and development

RIA

Rich internet applications

RSS

Really Simple Syndication

SaaS

Software as a Service

SOA

Service Oriented Architecture

WBA

Wireless Broadband Access

UMTS

Universal Mobile Telecommunication System

XML

Extensible Markup Language

XSLT

Extensible Stylesheet Language Transformations

Summary of Contents for Web 2.0 services

Page 1: ...New communication behaviours in a Web 2 0 world Changes challenges and opportunities in the era of the Information Revolution Strategic white paper...

Page 2: ...sers 2 0 10 ii Corporations as a specific community of Users 2 0 10 2 2 Impacts on behaviours of online users 12 3 Show me the money 17 3 1 Advertising 17 3 2 Data mining 18 3 3 Network capacities bui...

Page 3: ...transmitter of knowledge 7 Internet privacy online security and data ownership Web 2 0 is affecting corporations too For these businesses the spread of broadband and online services brings new revenu...

Page 4: ...bal internet users is likely to triple by 20122 The average time spent in front of the computer will grow The amount of data transmitted will multiply within four years it is expected to be seven time...

Page 5: ...e creating a new shift in society Value is more and more being driven by knowledge and access to information This is the start of the Information Revolution era Like the Industrial Revolution the Info...

Page 6: ...nging radio industry is an example of this In recent years there has been a growth in the number of small radio stations focusing on niche markets like news jazz sport or Latin music all enabled by th...

Page 7: ...ecommunications service providers Once solely concerned with the delivery of voice services they are becoming truly multimedia companies bringing together voice data and content Meanwhile a parallel t...

Page 8: ...d content Web 1 0 1996 the wildly read write Web 80 000 000 sites 1 billion global users published content user generated content Web 2 0 2006 collective intelligence 1 3 Web 2 0 The Read Write Web We...

Page 9: ...able to use all the tools and options that the platform offered them but not to change it Examples of these first generation services include sites like blogger com wikipedia org or youtube com We ar...

Page 10: ...hing for content Actively creating and sharing content online Dependent on the content creator not able to express own opinion Can express opinions and even change the content presented Usually using...

Page 11: ...ing a shared knowledge in the workplace or more intense interaction and relationship building between various teams and with the corporate customer In the Enterprise 2 0 corporate environment the meth...

Page 12: ...knowledge results from collaboration where the knowledge of crowds ensures that information is correct and up to date Consumers internet users are donating their free time to the development of onlin...

Page 13: ...ted for by the growth in subscribers ARPU will continue to decline but after 2007 it will fall at a slower rate Global broadband revenues in 2007 were 75 billion 150 billion and are expected to jump t...

Page 14: ...oncept of content advertisements earning over 16 6 billion during 200722 However other possible sources of revenues are being examined One is user payments possibly in the form of gate keeping fees In...

Page 15: ...enhancing such business opportunities is the growing ability of ISPs and service providers in general to understand their customers in much more detail they now have the ability to understand customer...

Page 16: ...nformation can be and is being misused for financial fraud among other purposes The question of data ownership is also becoming a serious issue At the moment it is unclear whether the true owner of an...

Page 17: ...ate there have been two main approaches towards online advertising In the pay per click model advertisers pay an internet page owner only if the user clicks on their advertisement This model populariz...

Page 18: ...improve their approaches to marketing communication Telecommunication service providers and vendors in particular are in a good position They have relevant data about the behaviours of their customers...

Page 19: ...s Their need will be met by simplified devices 3 4 Enterprise 2 0 growth Analysis indicates that the business Web 2 0 technologies43 market was valued at around 764 million in 2008 and will grow to mo...

Page 20: ...cess WBA technologies such as 3G UMTS HSDPA the migration of traditional telecom networks to internet networks and the availability of affordable and functional Wi Fi and dual mode Wi Fi mobile phones...

Page 21: ...of any content market content providers content customers and advertisers Mobile users have problems finding and using relevant content because content providers have no clear idea of who the customer...

Page 22: ...for example and potentially manipulate people s minds At the same time there is also a lot of pirated content being uploaded onto the internet undermining intellectual property laws The author calls...

Page 23: ...to peer networks to become more end device centric A number of recent beta applications are believed to already be carrying some of the next generation functionalities Among them is Radar Networks www...

Page 24: ...e recognized authority on what s happening on the World Live Web right now tracks the most respected blogs globally Currently the best regarded and most linked to is technology and new media blog www...

Page 25: ...rs write reviews and offer a nought to five star evaluations for books CDs toys and many other products Not only are Amazon s directories respected but the opinions of a number of reviewers have thems...

Page 26: ...real one However new business models including advertising are also being developed Cyworld has 18 million users almost a third of Korea s population and is now expanding into China Japan and USA A 5...

Page 27: ...the computer sharing part of its own transmission capacity or certain content with other users in the same network Often used for file sharing communication or data transmission peer to peer programs...

Page 28: ...that can be Web based or desktop applications Multiple versions of RSS exist Atom A more recent XML based data syndication format intended to provide greater structure and XML standards compliance tha...

Page 29: ...d outside the organization This is bringing such benefits as better social relationships among the members the introduction of new ideas coming in and a decreased need for physical presence NASA s vir...

Page 30: ...lding tool Nike also runs a Nike Running Club Three times a week the company organizes a guided run through Central Park in New York Runners can join free of charge and get professional support and su...

Page 31: ...ication contains over 1000 screens and integrates with over 120 back end systems It is used by more than 10 000 corporate customers over the Web significantly increasing customer satisfaction as well...

Page 32: ...d other influencers such as national telecommunication market regulators and local moral authorities These groups include sub categories described below End user Other influencers Local moral standard...

Page 33: ...eed becomes one itself Technology providers Companies in this sector give end users tools for connecting to the online environment and working there effectively tools in short that enable them to live...

Page 34: ...ience Consultants and system integrators can support content and platform providers as well as technology providers They do this by working with tools that ensure not only that the applications run bu...

Page 35: ...ing for GEC Telecom as a Software Engineer Simon completed his Executive MBA in 1998 at Brighton University and has a degree in Computer Science Juraj Zdinak Juraj is Demand Creation Analyst Demand Cr...

Page 36: ...a service or application Wikipedia 13 For the first time ever 16 24 year olds are now accessing the internet more frequently than they are watching TV 82 per cent of this younger demographic use the...

Page 37: ...atel Lucent estimates 34 Social networking services are still struggling to define a profitable business model and to attract a bigger share of online advertising Mainly thanks to their huge regular u...

Page 38: ...eb 30 nonsense blogsto html 55 In Boyd S Jason Calacanis on Web 3 0 message October 4th 2007 in http www stoweboyd com message 2007 10 jason calacanis html 56 Keen A The Cult of Amateur How today s in...

Page 39: ...Roman numeral thousand CSS Cascading style sheet HSDPA High speed Downlink Packet Access IP Internet Protocol P2P Peer to peer R D Research and development RIA Rich internet applications RSS Really S...

Page 40: ...www alcatel lucent com...

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