PSR
‐
S650
“D.I.S.H”
by
Phil
Clendeninn
5
PSR
‐
S650
DEALER
INCREASE
SALES
HANDBOOK:
QUICK
START
“CONCEPT
SELLING”
RETAIL
READY:
POWER
PRESENTER'S
GUIDE
TO
PSR
‐
S650
INTRODUCTION
Understand
that
there
is
more
to
selling
these
keyboards
than
price
point.
In
general,
as
with
all
sales,
you
will
need
to
address
the
five
major
concerns
of
a
technology
purchase
before
the
customer
agrees
to
a
price.
Learn
to
view
your
presentation
from
“the
customer”
perspective
and
address
these
key
points:
SOUND
This
is
easy
as
the
sound
system
in
this
product
is
built
‐
in,
but
check
it
every
day.
You
will
not
be
able
to
impress
the
customer
if
a
speaker
is
blown
or
faulty.
Stay
alert
–
the
wrong
power
supply
can
adversely
affect
this
product.
It
is
worth
checking
that
the
proper
(Yamaha)
power
supply
is
being
used.
TIP
To
avoid
inheriting
weird
settings:
HOLD
the
highest
“C”
while
powering
up
to
RESET
the
unit
to
Factory
condition.
EASE
OF
USE
This
will
be
a
perception
of
the
customer
based
on
how
knowledgeable
and
confident
you
are
in
showing
and
telling
them
about
the
product.
Show
what
you
can
show
well!
As
you
gain
confidence
showing
a
feature
you
will
notice
its
impact
on
the
customer.
Struggle
with
a
feature
and
see
how
quickly
you
lose
them.
Remember
the
rule:
Tell
them
what
you
are
going
to
show
them
Show
them
Tell
them
what
you
showed
them
again.
This
works
on
many
levels
in
a
product
presentation
–
it
adds
credibility
to
what
you
are
doing
and
when
they
agree
with
you,
you
know
that
they
grasp
the
concept.
As
you
get
to
know
the
product
better,
add
new
presentation
routines
to
your
tool
kit.
Just
“how
many”
routines
you
need
will
depend
on
the
product
and
your
customer
base.
In
general,
the
more
you
know
the
better
prepared
you
are
to
make
sales.
