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Changing privacy settings
By default, when connected to the Internet and activated with your Roku account, the TV uses an
advertising identifier to track your usage behavior. You can change the privacy settings on your TV in
two ways: resetting the advertising identifier and limiting ad tracking.
Note
:
Privacy settings are not present on TVs operating in non-connected mode.
Resetting the advertising identifier
Resetting the advertising identifier has the effect of clearing your prior usage history and starting over.
From that point forward, your new usage patterns affect the advertisements you see on your TV.
To reset the advertising identifier:
1.
From the
Home
screen menu, navigate to
Settings > System > Privacy
.
2.
Highlight
Reset advertising identifier
. Press
Þ
to view more information about this option.
When you finishing reading the information, press
OK
to close the More Information window.
3.
Press
OK
to reset the advertising identifier, and then press
OK
again to dismiss the verification
message.
Limiting ad tracking
You can limit Roku’s tracking of your usage behavior by limiting ad tracking. When you do, your TV will
display ads that are not personalized based on your TV’s advertising identifier.
To limit ad tracking:
1.
From the
Home
screen menu, navigate to
Settings > System > Privacy
.
2.
Highlight
Limit ad tracking
. Press
Þ
to view more information about this option. When you finish
reading the information, press
OK
to close the More Information window.
3.
Press
OK
to select the
Limit ad tracking
option.
Note
: If you perform a factory reset and then reconnect your TV, ad tracking is restored until you
repeat these steps.
