Promoting Wheatgrass at Your Juice Bar:
1.
Give away small “tastes” of fresh wheatgrass juice. If a regular customer buys a
fresh carrot juice, ask him, “Have you ever had wheatgrass juice?” If the answer
is “no,” then say, “here, try some.” Just give him a few drops and say, “Just touch
it to your lips.”
2.
Frame a page of literature about wheatgrass and hang it up in a conspicuous place
by the juice bar or register. You could also seal a page in clear plastic laminate.
Check our web-site www800wheatgrass.com to download pages of literature.
3.
Display a slice of a tray of fresh wheatgrass in your store window or on top of the
juice bar counter with a brief explanation of what it is so people who don’t know
what it is will ask about it. Or, you could display a pot of wheatgrass pet treat.
4.
Put up posters on your front door, window, and at the juice bar so that consumers
can see that you sell this specialty item from the street as well as from inside the
store. Ask your wheatgrass supplier for posters or make them yourself.
5.
Price your wheatgrass juice competitively.
6.
Offer discounts for buying 2 ounces at a time.
7.
Offer a juice boost discount if a customer wants to add an ounce or half an ounce
to their vegetable juice.
8.
Make sure to sell books about wheatgrass in your store. Stock titles such as The
Wheatgrass Book by Ann Wigmore and Wheatgrass, Nature’s Finest Medicine by
Steve Meyerowitz.
9. Educate juice bar staff about the wonders of wheatgrass. Suggest that customers
drink 1 -3 ounces once or twice a day on an empty stomach to reap its healing
benefits.
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