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Introduction 8
Paths to e-Commerce Development
For clarity’s sake, think of the development path as having four main aspects:
Identity
Delivery
Development
Maintenance
Identity defines the theme, colors, and conventions. Delivery defines the target
browser, server platform, security requirements, and, specifically for e-Commerce,
the payment method. Maintenance is the upkeep of the site. Of course, never
forget your audience. These are the people you want to visit and use the site. The
target audience is a parameter which affects every aspect of the path.
How you satisfy each aspect varies depending on the environment in which you
are working. For example, if you are developing a site in a corporate environment,
you probably already have the Identity, Delivery, and Maintenance requirements
laid out for you. Plus, if you are really lucky, you might even have the necessary
resources in place. On the other side of the spectrum, if you are building a
storefront for a small mom-and-pop company, you might need to consult with
your clients and work out these issues.
The document “Navigating an e-Commerce Site” contains a discussion of the
delivery and maintenance aspects of developing an e-Commerce site, with a run-
down of questions you should answer before developing your site in Drumbeat.
The document is located in the Documents folder in the Drumbeat program files
directory. If you installed Drumbeat in the default location, you’ll find it at:
C:\Program Files\Drumbeat 2000\eStore Builder\Navigating.doc
There is so much to think about and do but so little time. So we want to give
you some advice on how to get up and running quickly with Drumbeat 2000
eStore Builder.
If you have never built a site in Drumbeat before, we strongly recommend that
you go through the Quick Start tutorial to become familiar with Drumbeat itself
first before attempting to build your e-Commerce site in Drumbeat.
Once you become familiar with Drumbeat, we recommend that you also go
through the Quick Store tutorial in the first section of this book. (This tutorial is
much shorter than Quick Start).