Lang PANE BELLA PB-24-6, Руководство по установке и эксплуатации

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CONCEPT DEVELOPMENT CONT’D
8.15 Desserts
Dessert day-parts offer an easy high profit menu offering that can be accompanied by
coffee or espresso during daytime, evening, or late night periods. Some bread companies
offer dessert panini breads to compliment these applications, as well.
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Plain focaccia, chocolate chips, fresh raspberries or blackberries
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Plain focaccia, chocolate chips, sweetened ricotta spread, fresh peaches
8.16 Merchandising Ideas
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MENU MERCHANDISING
Menu Board or separate chalk board displaying menu is imperative
Customer hand out menus with an explanation of “what is a panini”
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FRONT COUNTER PRESENTATION
Sandwiches displayed in front refrigerated display to show off great look and appeal.
Once a customer sees them, they ask for them.
Stack ‘em high and watch ‘em fly.
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GRILLING PRESENTATION / THEATER
Placing the grill on the back or front counter of your establishment and showing the
customer that his fresh sandwich item is being grilled right before their “very eyes”
can add a tremendous atmosphere and ambiance to your restaurant/deli/café. In this
way an establishment may be able to add a tremendous amount of excitement and
give their customers another reason to come back.
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PRODUCT MERCHANDISING
Product can be wrapped and merchandised in a number of different ways. Pre-grilled
refrigerated sandwiches can be half wrapped in butcher paper, taken out of wrap for
grilling, then placed back into wrap for customer presentation. If eaten on premise,
sandwiches may be plated along with chips, salads or even Pane Bella grilled
vegetables. Find the variation that fits your atmosphere.
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HOME MEAL REPLACEMENT (HMR)
Home Meal Replacement (HMR) is the buzzword to provide meals for customers
wanting to take-out or carry out for home. A single four (4) person sandwich can be
prepared on one side of the Pane Bella USA. Retail for $12.00 to $15.00 depending
on what you may or may not put with it. All a customer needs to do is warm the
sandwich at home (oven for 10 minutes at 400 degrees) and the gourmet meal is
prepared.
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CROSS-MERCHANDISING
If operation bakes the bread for their sandwiches, customers frequently will buy the
bread to take home
Provide combo lunch specials along with their favorite coffee beverage