NOTE:
For product features, please see the Major Product Summary pages and/or the Dealer Ordering Guide for availability.
39
esourcebook.dealerconnection.com
RE&T: 2014 Source Book
Es
cape
Escape
Comfort/Convenience
2014
February 2013
(1) HD Radio is a proprietary trademark of iBiquity Digital Corp.
(2) iTunes and iPod are registered trademarks of Apple Inc. All rights reserved.
Audio/Entertainment cont’d
HD Radio
TM
What It Is
• HD Radio
(1)
Technology is local AM and FM stations,
now broadcasting in digital
• HD Radio offers new, additional local FM channels,
crystal-clear sound, more music, news and sports —
all subscription-free
• Nearly 2,000 AM and FM stations across the nation
currently broadcast with HD Radio Technology
• Visit www.hdradio.com to learn more
What It Is Not
• HD Radio is not satellite or “high-definition” radio
• HD Radio signals are local programming and have
signal strength limitations
How It Works
• HD Radio Technology products work the same way
as conventional radio, with a signal broadcast by a
station and received by consumers in a specific area
• However, instead of sending one analog signal, HD
Radio stations send a bundled signal made up of
both analog and digital signals
• The digital signal is compressed, and when received
by an HD Radio receiver, the signal is decoded into as
many as three separate channels, each with unique
programming, including additional or alternative-
format music, news, traffic and sports
• Because the signal is digital, sound quality is
significantly superior to traditional radio, virtually
eliminating buzzing, static and popping
Key Benefits
• Customers will enjoy an enhanced audio experience
• Some HD Radio attributes include:
– iTunes
®(2)
tagging capability
– Crystal-clear, static-free reception
– FM broadcast with CD-like quality
– AM broadcast quality approaching current FM
broadcast quality
– HD2/HD3 channels featuring innovative
content/alternative station programming
– Data displayed on-screen such as song, artist,
breaking news, weather alerts, sports scores and
much more
• No subscription or additional cost required
iTunes Tagging
• iTunes tagging capability is included with HD Radio
functionality on the Audio System from Sony
®
• Pushing the TAG button on the MyFord Touch 8" LCD
screen while listening to HD Radio allows customers
to store song information in the radio memory
• Up to 100 songs can be tagged and stored
• When customers connect their iPod
®(2)
to the vehicle,
the tagged music information automatically transfers
to the iPod
• iPod stores the tagged music in a playlist until the
customers sync their iPod to iTunes
• Tagged playlist allows customers to preview and, if
desired, purchase the music from iTunes
