Chapter 1 - Introduction
5
Our Advice
When starting a business, it is often easy to think nothing will go wrong. You need
to be positive about your venture, but in the beginning, expect the worse. If you
take orders for printed shirts before you have even received your machine, you
might
fi
nd that deadlines are hard to meet because of the learning curve and
unexpected problems.
The garment business is one of deadlines such as event shirts, shirts for special
occasions and shirts with “dates” on them. You must always give yourself room
for error. Shirt suppliers might not ship on time. You might not have checked your
ink inventory and end up running out of a color. And, yes, you will ruin a few
shirts! Accept this as a fact of life in the garment decorating industry. To have
the most success, allow extra time to
fi
ll orders and don’t make commitments
that might be hard to make.
There is nothing more rewarding than seeing someone wearing one of your
creations, but nothing more disturbing than working all night to meet a deadline.
Anyone who has been in this industry has experienced the joy and sorrow of
both. Plan ahead and always have a cushion to make sure you meet deadlines.
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