Alcatel Web 2.0 services, Стратегический белый доклад

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New communication behaviours in a Web 2.0 world
Based on this definition the key changes brought by Web 2.0 are:
• Using the Web as an applications platform
•
Democratizing the Web
•
Employing new methods to distribute information
In the Web 2.0 era the power over content has been moved from the network and page
administrators to the end-users – hence the term Read/Write Web. The Web is no longer a
passive environment; it is one in which people actively contribute.
1.4 Evolution stages of the internet Web 2.0
As new technology comes into play, new possibilities emerge. The second generation internet
gave the user the power to contribute content and further develop the environment in which
the internet operates. At the same time a new process began: the process of linking content
together and creating a real network, rather than just isolated Web pages and services. Google
page rank – a breakthrough in search – is an early stage of the Web 2.0 era
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User involvement in content development began with users developing and sharing their own
content on a given platform. They were able to use all the tools and options that the platform
offered them, but not to change it. Examples of these first generation services include sites like
blogger.com, wikipedia.org, or youtube.com.
We are now in a second stage, where users can customize the platform (or
parts of the platform, even if the core stays the same). This is done with
tools like widgets (also called gadgets), mash-ups (software plug-ins), or RSS
(feeds providing constantly updated information on topics of interest to the
user). With these tools, users can change the core patterns of the platform
based on how they would like to see it.
We can only guess what could happen next. For example, could a third
stage of Web 2.0 allow users themselves to develop individual platforms in
open software environments? Of course, in order to achieve this, the use
of software tools would have to be greatly simplified. However, were this to
happen we would be talking again about an evolutionary development of a
new internet generation. The internet might become the core of computer
operations, taking the place of operation systems as we know them today.
We will explore this further when we look at Web 3.0.
Could a third stage of
Web 2.0 allow users
themselves to develop
individual platforms in open
software environments?