Alcatel Web 2.0 services, Стратегический белый доклад

Страница: 5 / 40

5
New communication behaviours in a Web 2.0 world
Introduction
In the 18th century the Industrial Revolution introduced steam power and power machinery,
changing agriculture, manufacturing and transportation forever. As the Industrial Revolution
took hold it started a process of wealth and population growth, increasing international trade
and urbanisation.
The Industrial Revolution affected everyone. As new machinery was introduced the need for a
manual workforce declined. Many workers and farmers lost their jobs. However, there was now
a need for a new breed of worker with different skills. Innovations and new ideas drove this
process, a process which led to unprecedented economic growth and improved living standards,
though not before it completely transformed, and even destroyed, the traditional habits and
ways of life of many people.
Today, 250 years later, we are at the beginning of a similar revolutionary step. The rapid
development of information technologies and the global internet are creating a new shift in
society. Value is more and more being driven by knowledge and access to information. This is
the start of the Information Revolution era.
Like the Industrial Revolution, the Information Revolution will, over time, affect everybody
on the planet. It will bring new behaviours and value shifts. People’s old habits will change or
disappear as they adapt to a changing world. And every change will be driven by innovations –
innovations which will change the way people think and understand.
The first steps in this development can already be seen. The dramatic evolution of technologies
and the growth of broadband internet, along with a greater technical understanding of ordinary
people are together starting to reshape social behaviours and introduce new communication
behaviours.
The evolution process is constant. It is driving change at an extraordinary rate and is itself
driven by innovations and new ideas and their implementation into our daily lives. On the
internet, this change is called Web 2.0.
“We are not living through a technology revolution. We are
living through a value revolution that is being driven by the
inexorable march of innovation.”
Pat Russo, alcatel-lucent