Alcatel Web 2.0 services, Стратегический белый доклад

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New communication behaviours in a Web 2.0 world
Appendix A: Web 2.0 elements
Various applications are both making Web 2.0 a reality and allowing end-users to live their 2.0
experience
A.1 Blogs
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Blogs are personal Web diaries, where users can offer their ideas, experiences and opinions on
any topic. A typical blog combines text, images, links to other blogs, websites or sources. Sound
or video can also be added.
Blogs can become either thematic or general. Thematic blogs focus on specific areas or issues
(sport, technology development, travelling or politics, for example). General ones are more like a
daily diary in which the diarist can write about almost anything.
During 2006 corporate blogs became popular. Written by C level representatives of corporations
about the corporation and its latest developments or hot issues, they helped to build interaction
with potential customers.
The difference between a blog and a standard personal web-page is that users can update the
content easily, directly from a browser, and so typing a blog becomes as easy as writing a normal
document on a computer. Technorati (see box) currently counts around 112 million blogs
worldwide with many more being added every day.
The world’s most popular blogs
Technorati, which describes itself as ‘the recognized authority on what’s happening on the
World Live Web, right now’ tracks the most respected blogs globally. Currently, the best
regarded (and most linked to) is technology and new media blog
www.engadget.com . It is
followed by www.gizmondo.com , a gadget guide, and by www.boingboing.net , which focuses on
cultural curiosities and interesting technologies.
A number of spaces contain many active bloggers and blogposts. The oldest and most visited
are
Blogger.com , Blog.com and livejournal.com , with millions of users and tens of thousands of
new posts every day.
Additionally there are specialized blogs, such as the invitation‑only
scienceblogs.com
, where
scientists meet and share high quality content with the public. For every one blogger there are,
on average, 750 posts. Or there are
Jaiku
and
Twitter
, specialized forms of micro‑blogs where
users share short stories. These attract a high number of log‑ins and posts.
Fotolog (www.fotolog.com), is not about written stories; here, pictures are uploaded. Blogging
has similarly become a popular part of social networks. For example there are many active
bloggers at
Windows Live Space (spaces.msn.com).
While blogs written in local languages can attract a lot of interest, in most countries,
international sites are still the most popular.
Blogs are usually advertisement‑funded services. This usually involves advertisement banners
placed in the individual websites. There may also be content advertisements from Google or
local providers.