Alcatel Web 2.0 services, Стратегический белый доклад

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New communication behaviours in a Web 2.0 world
Table of contents
Executive summary 3
Introduction 5
1. Global change in communication behaviours 6
1.1 how are behaviours changing? 6
1.2 technology – enabling the changes to happen 6
1.3 Web 2.0 – the Read/Write Web 8
1.4 evolution stages of the internet Web 2.0 9
2. The impact of change on internet users 10
2.1 attitudes of internet users 10
(i) Individuals as Users 2.0 10
(ii) Corporations as a specific community of Users 2.0 10
2.2 Impacts on behaviours of online users 12
3. Show me the money! 17
3.1 advertising 17
3.2 Data mining 18
3.3 Network capacities building 18
3.4 enterprise 2.0 growth 19
3.5 Web 2.0 going mobile 20
4. Non-believers 2.0 – fears and criticisms 22
5. Beyond Web 2.0 – future evolution of the internet 23
Appendix A: Web 2.0 elements 24
Appendix B: Software technologies available to serve Web 2.0 28
Appendix C: Examples of corporate involvement in Web 2.0 29
Appendix D: Environment for Web 2.0 32
About the authors 35
Contacts 35
Notes 36
Acronyms 39