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Frank Trulaske began TRUE Fitness® over thirty-five year ago with the simple philosophy of
delivering superior fitness products, service, and support. Today, TRUE is the global leader in
premium fitness equipment for the commercial and residential markets. Our goal is to be the
leader in technology, innovation, performance, safety and style. TRUE has received many
awards for its product over the years and remains the benchmark for the industry. Fitness
facilities and consumers invest in TRUE products for their durable commercial platforms used
in all its products, both commercial and residential alike.
The proud manufacturing tradition of quality and the culture of innovation at TRUE have
given rise to a full line of extraordinary cardio and strength equipment. As a result, people all
over the world are benefiting from the TRUE experience. Innovation across the full product
line has made TRUE successful and is a trademark of the TRUE heritage. TRUE’s patented
Heart Rate Control technology is just one of the remarkable ways we deliver simple and
superior performance every user can enjoy, and most importantly, use to achieve personal
health and fitness goals.
At the heart of our success is the relentless and systematic life testing of both our products and
their components. We have dedicated employees who understand our philosophy is to deliver
the best products in the world.
Our goal is to deliver the world’s best premium equipment for our customers’ health and
fitness solutions.
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