1 in 4 car crashes involving children are side
impact collisions. They are by far the deadliest
type of collision for children, accounting for 1
in 3 child fatalities;* nearly all of which are
caused by head trauma. These are frightening
facts, but Safety 1st has been by your side for
25 years providing innovative products to help
protect your child from becoming a statistic. It
is in this tradition that we proudly announce
Air Protect® side impact technology.
Safety 1st engineers designed Air Protect®
using next generation testing methods that
simulate the most violent types of side impact
crashes, those with vehicle intrusion. Using
this advanced methodology, Air Protect® was
engineered to defend your child in two vital
ways. During a crash, the system immediately
shields your child’s head from the impact. In a
second layer of defense, Air Protect® allows
air to escape from the headrest: channeling
crash energy away from your child, creating
more ride down time. It is this double layer of
protection that makes Air Protect®
technology unique.
At Safety 1st we are proud of our history, but
are always looking towards the future and
developing innovative products. Products
like Air Protect® that help shield your child
from the most violent real world threats.
Safety 1st Air Protect®: Real Safety for Real
Life.
* Based on US statistics.
®
©2011 Dorel Juvenile Group, Inc. All rights reserved
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