Ross Ultrix 2101DR-008-11, Manual, Page: 2 / 56

Thank You for Choosing Ross
You've made a great choice. We expect you will be very happy with your purchase of Ross Technology.
Our mission is to:
1. Provide a Superior Customer Experience
• offer the best product quality and support
2. Make Cool Practical Technology
• develop great products that customers love
Ross has become well known for the Ross Video Code of Ethics. It guides our interactions and
empowers our employees. I hope you enjoy reading it below.
If anything at all with your Ross experience does not live up to your expectations be sure to reach out to
us at
solutions@rossvideo.com
.
David Ross
CEO, Ross Video
dross@rossvideo.com
Ross Video Code of Ethics
Any company is the sum total of the people that make things happen. At Ross, our employees are a
special group. Our employees truly care about doing a great job and delivering a high quality customer
experience every day. This code of ethics hangs on the wall of all Ross Video locations to guide our
behavior:
1. We will always act in our customers’ best interest.
2. We will do our best to understand our customers’ requirements.
3. We will not ship crap.
4. We will be great to work with.
5. We will do something extra for our customers, as an apology, when something big goes wrong and
it's our fault.
6. We will keep our promises.
7. We will treat the competition with respect.
8. We will cooperate with and help other friendly companies.
9. We will go above and beyond in times of crisis.
If there's no one to authorize the required action in
times of company or customer crisis - do what you know in your heart is right. (You may rent
helicopters if necessary.)