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Your privacy is important to Mohu. So we’ve developed a Privacy Policy that describes what information we
collect on Mohu websites, via Mohu products and/or Mohu applications and how we use that information.
Please note that Mohu’s Privacy Policy does not cover any third parties, their products, actions, or their
services and cannot control how third parties collect, use or secure your data.
I. INFORMATION COLLECTION
Information you provide
Information we may collect from you through the Mohu website, Mohu products, and Mohu Applications
include items such as your name, email address, billing and shipping information, product purchase
information, credit card and other payment data, and product registration information.
Information we collect automatically
We may also automatically collect information related to the use of Mohu websites such as your comput-
er’s operating system, IP address, access times, browser type and language, and the websites you
visited before coming to the Mohu website. We also use cookies to better understand your needs. A
cookie is a small text file that our Web server places on your computer hard drive that includes a unique
identifier. Cookies enable Mohu and others to track usage patterns and deliver customized content,
marketing, and advertising to you. We also collect information using Web beacons. Web beacons are
electronic images that may be used on Mohu Sites or in our emails. We use Web beacons to deliver
cookies, count visits, to understand usage of Mohu Sites, products and services and the effectiveness of
Mohu Site features and campaigns, and to tell if an email has been opened and acted upon.
We regularly and automatically upload information from your Mohu Device and your usage. The
collected information includes the IP address associated with your Mohu Device, your device type and
model, specific identifiers that tell us what content you play, including time and duration played, various
quality measures, error logs, software version numbers, and other usage statistics. Usage information
uploaded from Mohu Devices is personally identifiable by product serial number. In some instances,
serial numbers are associated with personally identifiable information, and we can often tell from the
serial number at what store and location you purchased your Mohu Device.
If you download Mohu Mobile Applications, we also automatically log information related to your
mobile device and network. We may log, for example, your device type, device identifiers, Wi-Fi network-
ing connection data, information about connected Wi-Fi devices, the types and versions of mobile
operating system you use, time-stamped logs of data exchanges, and usage statistics.
Online Advertising
We may use information collected using third party cookies and Web beacons on Mohu Sites and in our
emails to deliver Mohu advertising displayed to you on third party sites. We also use cookie information
to know when you return to Mohu Sites after visiting these third party sites. We use this information and
other information about you to try to understand your interests and show you relevant advertising and
information about products and services offered by Mohu and its partners.
Certain third party ad networks may automatically collect information about your visits to Mohu Sites
and other websites, your IP address, your ISP, and the browser you use to visit Mohu Sites (but not your
name, address, email address or telephone number). They do this using cookies, Web beacons or other
technologies. Information collected may be used, among other things, to deliver advertising relevant to
your interests and to better understand the usage and visitation of Mohu Sites and the other sites
tracked by these third parties. This Privacy Policy does not apply to, and we are not responsible for,
cookies or Web beacons in third party ads, and we encourage you to check the privacy policies of
advertisers and/or ad services to learn about their use of cookies and other technology. If you would like
more information about this practice and your choices, click here: http://www.aboutads.info/choices/
II. INFORMATION USAGE
Information collected by Mohu is used by Mohu and others on Mohu’s behalf for the following purposes:
• to understand how you are using our products and services in order to make them better,
• to personalize your experience, to offer you relevant content, recommendations, and
display marketing and advertising tailored to your preferences,
• to fulfill your orders and to provide customer support,
• for marketing purposes such as to send you emails about products, events, promotions and offers
from Mohu and its partners,
• to send you service information, including confirmations, invoices, technical notices,
updates, security alerts, and support and administrative messages,
• to respond to your comments and questions and provide customer service,
• for analyzing marketing effectiveness, product usage, feature popularity, software quality,
and to improve and influence the design of future products, and
• to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
III. Information Access and Choices
If you wish to ask for access, correction, or deletion of any of your personal information held by us or
a change in the way we use your information, please contact us at: [email protected]. We will use
commercially reasonable efforts to respond to your request in a timely manner. However, even if Mohu
deletes such personal information from its ‘live’ database, it may still be stored on other redundant
databases (including those kept for archival purposes).
PRIVACY POLICY