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DISH Privacy Notice, cont.
III. How We Use Your Information
We use personally identifiable information as permitted by the Communications Act
and this Notice.
Among other things, we use this information primarily to conduct business activities
related to providing you the Service and to help us detect theft of service.
Generally speaking, we use the information that we collect in connection with
billing and collections, administration, surveys, marketing, service delivery and
customization, maintenance and operations, and fraud prevention. We may also
use the personal and aggregate information about you to deliver addressable or
customized advertising, offers, and other services to you. We also use personally
identifiable information to, among other things:
• install, operate, provide, and maintain our satellite television service and other
services;
•
confirm that you are receiving the level(s) of service requested and are properly
billed;
• identify when changes are made to your account or services;
• inform you of products, programming, or services that may be of interest to you;
• make programming recommendations;
• understand the use of, and identify improvements to, our services;
• detect unauthorized reception of our services;
• determine whether applicable policies and terms of service are being violated;
•
configure satellite television service-related devices;
• perform statistical or qualitative research and analysis;
• maintain our do not contact list;
• comply with law; and
• as otherwise necessary to provide the service.
DISH Privacy Notice, cont.
IV. Disclosure of Information to Others
DISH considers the personally identifiable information contained in our business
records to be confidential. The Communications Act authorizes us to disclose
personally identifiable information concerning any subscriber if the disclosure is:
necessary for us to provide or conduct a legitimate business activity related to our
satellite television service or other services provided to you; required by law or
legal process (as described below); or of the names and addresses of subscribers
for “mailing list” or other purposes (subject to each subscriber’s right to prohibit or
limit this disclosure as described below).
A. When DISH is Permitted to Disclose Personally Identifiable Information
1. To conduct business activities related to providing you with our
satellite television services or other services
We may disclose personally identifiable information about you to our affiliates
or to others who work for us, such as outside auditors, professional advisors,
service providers, and vendors; potential business merger, acquisition, or
sale partners; and regulators when the disclosure is necessary to render or
conduct a legitimate business activity related to the satellite television service
or other services that we provide to you. Generally, these disclosures involve
billing and collections, administration, surveys, marketing, service delivery
and customization, maintenance and operations, and fraud prevention.
We may also share your information with third parties that provide content
or technologies used in our services to report on and account for the use
of such content or technologies by our subscribers. We may also disclose
information about you in non-personally identifiable or aggregate formats,
such as ratings surveys and service usage and other statistical reports,
which do not personally identify you, your particular viewing habits, or the
nature of any transaction that you have made over the satellite television
system. We may also use and share data in aggregate or anonymized
formats with programmers, advertisers, and others for advertising and other
purposes. If we (or our parent company) enter into a merger, acquisition,
or sale of all or a portion of our assets, in most instances our subscribers’
personally identifiable information will be one of the items transferred as part
of the transaction.
