
A T C L a b s C o p y r i g h t ( 2 0 1 2 ) A l l R i g h t s R e s e r v e d .
Page 4
Section 1
Product Overview
Perceptual SoundMax
TM
is a new digital audio processor for FM & DAB employing
powerful state-of-art signal processing techniques. It performs elaborate 24-band processing
using an extremely detailed and accurate time-frequency representation of the audio signals.
Using the latest advances in signal processing techniques such as filter banks and unique
ATC Labs know how in Psychoacoustic Modeling and Harmonic Analysis we have
developed a set of novel signal conditioning tools which maximize the performance the 24-
band dynamics processing and augment it with novel signal conditioning tools. The result is
a unique and pleasing sound that emphasizes the presence and perceived loudness while at
the same time improving long term listenability. To put simply one can create breathtakingly
detailed, consistent and balanced sound which is loud and punchy without introducing any
element of listener fatigue.
ATC Labs has a strong sound processing technology pedigree. It was founded by
researchers with long career in Bell Labs acoustics research. Technology developed by ATC
Lab including the Perceptual SoundMax
TM
audio processor is being employed among others
by leading US Satellite/Internet Radio Broadcasters’ servicing over 20,000,000 listeners.
Perceptual SoundMax
TM
is a new product coming out from our proven sound processing
technology platform that has been in use for nearly 7 years. It allows conventional FM and
AM broadcasters to achieve unparalleled sound quality and clarity. A lot of the technology
embedded in Perceptual SoundMax
TM
is developed at our R&D center in Noida, India
staffed with skillful research engineers and it is manufactured in our Noida facility.
Perceptual SoundMax
TM
Model Q24 is actually 3 products rolled into one - in
additional to sophisticated 24-band processing it includes a built-in broadcast grade wide-
band background noise removal product as well as a suite of audio conditioning/sweetening
tools into one box eliminating the need for broadcasters to place 3 or more separate
hardware products in their broadcast chain to achieve the similar impact. Model Q24
Summary of Contents for Perceptual SoundMax Q24
Page 56: ......