What Makes Clearly Filtered Superior?
The Clear Difference
Others focus on taste.
We focus on safety.
Others reduce contaminants.
We remove them.
Others say cleaner.
We say cleanest.
By The Numbers
Targets and removes
more than 232 contam-
inants —
while allowing
beneficial minerals to pass
through.
232
+
<
15
2000
3
Easy installation in less
than 15 minutes.
No plumber, power tools,
separate tank, or second
faucet required.
Premium filter cartridges feature
a space-saving design,
extended 2000-gallon filter
life,
and built-in shut-off valves
for easy replacement and mini-
mal maintenance.
How Affinity® Filtration Technology Works
In 2017, Affinity Filtration Technology made waves as the new standard for water safety.
Thanks to our decade-long journey developing the technology in your filter, “better tasting” and
“better smelling” water is no longer the gold standard of safety. After all, simple carbon or charcoal filters
focus only on removing unpleasant odors and tastes. Their basic technology leaves you vulnerable as
hundreds of harmful contaminants that can’t be seen, smelled, or tasted remain in your water.
Our filters never fall short. The breakthrough technology inside targets and
removes up to 99.9% of
232+ contaminants.
This includes those dangerous chemicals, metals, and toxins that most filters miss.
Here’s how our technology transforms your water from polluted to pure.
Ultimately, Affinity Filtration Technology recognizes what should stay and what should go.
Its one-two punch of structure and magnet-like medias helps snatch up dangerous chemicals, metals,
and toxins other filters can’t.
In its simplest form, Affinity® Filtration Technology leverages two cutting-edge components:
1
2
4
A dynamic physical structure:
The maze-like interiors of our filters require water to pass
through twists and turns to give the filter more time to extract contaminants. That alone
means superior performance.
A potent contaminant magnet:
The precise and powerful collection of unique medias
in our filters separate the good and the bad. They identify and bond to dangerous
contaminants, and do not target beneficial minerals.
