Service Training
Volkswagen Passat model year 2006
F
M
T
Technical innovations
13
fr
om
85 -
V
K
-21_A
LV
P
as
s
at
20
06 -
las
t updat
e:
29/
01/
2005
08/
03/
2005
Marketing
Positioning pyramid
The Passat.
The
unique experience
of comfort.
In the upper mid-size category,
the new Passat provides a
new experience of comfort
.
It offers the
quality
,
safety
and
design
of the luxury category, while maintaining
the
economic efficiency
of the traditional mid-size
category.
Overall comfort
Uncompromising safety
Design and product aesthetics
Spaciousness and variability
Excellent quality
Convincing efficiency
Product statement
Product identity
Product
properties
