Service Training
Volkswagen Passat model year 2006
F
M
T
Technical innovations
17
fr
om
85 -
V
K
-21_A
LV
P
as
s
at
20
06 -
las
t updat
e:
29/
01/
2005
08/
03/
2005
Marketing
Target groups
The Passat car line addresses a high-quality target group, compared to the competitors.
Male, 35 to 45 years old
More than 90% married,
most with 1 or 2 children
High level of education
Higher household-
net income
(approx. 3,800 €/month).
Middle to upper class
Quality conscious
Pragmatic
Design-oriented
Self-confident
Demographic
Psychographic