Vivanco AIRCOUSTIC -, Брошюра

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Aircoustic
A new brand introduces itself
The Aircoustic brand symbolises an entirely new, customer-oriented approach to
sell headphones. The concept based on actual consumer behaviour, provides a
better overview for the customer at the shelf and actively promotes the decision
to buy. Innovative, interesting and unique hero products complete the purchasing
experience.
Segmentation by use
– Our concept is based on the purchasing behaviour. Surveys have established
that customers base their decision to buy on the intended use. Headphones, for
example, are required for travelling or are worn during jogging. For this reason, we
segment the Aircoustic product line by use rather than by type or design. This lets
the customer find the right headphones for his intended use very quickly.
Decision guidance and fast orientation
– The concept for the Aircoustic product line indicates the relevant applications
and so actively supports the customer in his decision to buy. The colour guidance
system leads him to the desired product segments on the shelf where he can
choose the right product from several segments such as sports, travelling or
fashion.
Interesting innovations
– For many years, Vivanco has been one of the leading specialists for head-
phones. This also holds true for the new Aircoustic product line featuring
unique items no other vendor can boast of. Let us surprise you and also draw
your customers’ attention.
Comprehensive solution
– Aircoustic is the comprehensive solution for headphones. We ensure a uniform
and attractive shelf presentation minimising the expenses for customer
counselling. At the same time, we address all customer groups much more
directly. The individual product line segments are also ideally suited for additional
placement or seasonal promotion such as during the travelling season or for
sports events.
06 UE_Audio 09 uk:02 UE_Kopf_2006 14.08.2009 17:48 Uhr Seite 58