High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can
handle by combining the best highlight detail from one shot and the best shadow detail from another
for one incredible shot. Until recently, you needed a computer and editing software. Sony builds
HDR in. Handles severe backlighting and other high-contrast scenes. Captures in a split second.
(Recommended for still subjects.)
Live View LCD
The LCD monitor is active full-time for composing shots. Provides a what-you-see-is-what-you-get
preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative
on-screen displays.
Tiltable 3” LCD screen
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Empowers your photography with a different point or view. Tilts down 45° and up 80° to frame high-
and low-angle shots that would otherwise be hit-or-miss.
920K pixel TruBlack™ LCD screen
Sony's Xtra Fine LCD™ monitor has best-in-class resolution (as of April 2010). The TruBlack™ screen
includes a special resin layer to suppress internal reflections, increase contrast compared to
conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight.
Fast Auto Focus
Some cameras in this class are slow to focus. That can make you miss the shot on fast-moving subjects
like sports and unpredictable subjects like pets and babies. Sony’s fast Contrast Auto Focus system
typically takes just 0.3 seconds. Also offers continuous Auto Focus when shooting movies.
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Intelligent Auto Focus
Pre-focuses as you compose the shot, further reducing focusing time to a bare minimum.
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iAUTO (Intelligent Auto) mode
Unifies and simplifies Sony intelligent technologies. Takes advantage of Intelligent Scene Recognition,
Face Detection technology, and Optical SteadyShot™ image stabilization without leaving auto mode so
you always get the best shot.
On-screen Help Guide
Provides ready reference, explains the camera's modes and settings. Walks you through camera
operation so you get the best shot. Helps you advance from basic operation to greater sophistication.
On-screen Shooting Tips
Offers expert advice so you can shoot like a pro.
Control Wheel + Soft Keys
Unlike cameras that bristle with knobs, buttons and dials, the NEX-3 features a simple turn-and-click
Control Wheel and context-sensitive Soft Keys. It's elegant, uncluttered and intuitive.
Sony Exmor™ APS HD CMOS sensor
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow
you down. The NEX-3 Exmor™ sensor provides 4,592 column-parallel A/D converters. You get fast
response, superb image clarity.
BIONZ® image processor
The brains of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise
reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables
fast processing for up to 7 fps continuous shooting of data-intensive 14.2 megapixel images. Sweep
Panorama and 6 image layering.
Dynamic Range Optimizer (DRO)
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in
shadows. Settings include Auto, Level with a choice of five operating levels and Off.
Accepts α DSLR A-mount lenses
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Using the LA-EA1 adaptor (sold separately), you can attach the full selection of α A-mount system
lenses, which includes 28 current models and an installed base of millions of lenses worldwide.
Operational restrictions apply.
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