That means having your own convictions,
and living by them.
It means having unique qualities,
and an Unshakable
belief in your own sensibility.
Having principles.
The DP1 has principles.
It sticks to the fundamental
principle of photography:
To capture the truth.
If you live by your
own personal principles,
the DP1 was born to be yours.
This is what a camera ought to be.
This is the camera nobody could make.
Until now.
02
This photograph shows the approximate dimensions of the Sigma DP1.