A Camera for Artists.
Sigma's main effort went into
perfecting basic performance.
We aimed to create a brand-new
compact digital camera delivering
top-of-the-range image quality.
We gave it a large, SLR-sized image
sensor. A direct image sensor
capable of capturing all the light and
color. We developed a lens specially
for top performance. We developed
a special image-processing engine,
from scratch. If you're pursuing the
very essence of cameras and photos,
these elements are indispensable.
We also minimized the automatic
element in selecting the capture
setting. We scaled back the image-
correcting functions, and took care
to leave the photographer plenty
of creative scope. We think the
camera should be a tool that lets the
photographer take the initiative and
work the magic. We designed the
user interface with care.
We made it easy for the user to select
the best mode to shoot in, based his
or her perception of the light and
the subject's texture. We made sure
the camera's own image processing
doesn't tinker too much with the
tone when the data is processed.
This way, the light captured by
the lens is converted faithfully into
image signal. These are the ideals
behind the DP1's approach
to making pictures.
The DP1 may not be the easiest
camera to use, and it may not be
ideal for the casual user. But if you
want a camera that stimulates your
creative intelligence, brings out an
artistic urge you never knew you
had, and ignites your talent, that
would be the DP1. It may not have
the kind of extra features that hit
the headlines. But if you want to
capture the true complexities of
light and color on planet Earth, and
turn them into top-quality images,
then no other camera will do.
A camera for artists: if the DP1
increases the sum of human art by
a single work, Sigma will be happy.
A high-performance compact digital
camera in a class of its own.
A camera aimed squarely at the
heart of photographic art.
A camera that sparks the creative
urge. That would be the DP1.
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