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Chapter 13
Applications
Product Marketing
Product Marketing is the use of scent as a medium of communication in advertising and promotion
of certain products for which scent is a primary element or feature. Presenting the scent of a scented
product to customers at the point of sale is the most powerful way to sell any product with a scent
including fine fragrances; soaps, detergents and fabric softeners; lotions and potions; scented health
and beauty aids; food products like coffee, fruits, and baked goods; and other fresh and aromatic
products.
AQ1270 is used as an automated presentation and product-sampling system to deliver the exact
aroma of a scented product throughout a store or at the point of sale.For example, enabling the
client to experience a fine fragrance, personal care or home fragrance is the most effective way to
sell it. Scent is the main feature of these products. Using AQ1270 to present that scent to a customer
is the best way to present and sell the product. In this way, AQ1270 delivers a true and complete
experience of the scent to clients and passersby without intrusion or sales associate intervention.
Billboards and advertising panels can be equipped with AQ1270 to treat the surrounding air space
with the scent that is being advertised on the billboard. This is particularly effective in high-traffic
areas such as malls, airports and train and subway stations. This is a multi-sensorial approach
that draws customers to the display while simultaneously enhancing the visuals and allowing the
prospective customer to experience or “sample” the scent of the product.
Odor Control
One of the most challenging problems in indoor air quality is bad odors. Bad-smelling places have
a negative emotional impact on all the occupants of the space. This means both employees and
customers.
AQ1270 and Prolitec’s proprietary odor-remediation chemistry are capable of blocking the human
ability to detect most malodors and replacing these odors with pleasant scents. Prolitec’s proprietary
air-treatment chemistry and the accompanying computer-controlled delivery system are rapidly
becoming the standard solution for difficult odor issues in several industry sectors.
Typical problem areas that can be addressed by AQ1270 include:
• Restrooms
• Garbage-compaction areas
• Areas adjacent to cooking and food preparation
• Swimming pools and adjacent areas
• Workout facilities
• Elevator shafts
• Hotel hallways
The Prolitec approach to odor remediation uses a proprietary and patented neutralizer that inhibits
the human olfactory system from detecting the odor and then injecting a small amount of scent to
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