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122 Chapter 8– VI Workflow
VI Overview
Variable information (VI) jobs are jobs in which the printed materials
are individualized for specific recipients or purposes. These
materials can include bills, targeted advertising, and direct
mailings.
VI jobs are composed of booklets, which are personalized copies
of a document. A booklet can consist of one or several pages, but
the entire document is targeted at a specific individual or address.
For example, a booklet can be either a single-page gas bill or a
multipage personalized document.
Each page in the booklet is constructed as a collection of
individually RIPed elements that may differ from booklet to booklet,
including text, graphics, pictures and page backgrounds. These
elements are self-contained graphical entities that may be line art,
text, RIPed images, or a combination of these. There are two types
of elements in VI jobs:
•
Unique elements are used only once for a specific individual or
purpose. An individual’s name is an example of a unique
element.
• Reusable VI elements can be used more than once in different
pages, booklets, or jobs. A company logo is an example of a
reusable element.
Pages are assembled from the pre-RIPed reusable elements and
the RIPed unique elements just before printing. Then the job is
printed in the same way as all other jobs