Kodak EASYSHARE M22 Скачать руководство пользователя страница 7 | Manualshive

Страница: 7 / 68

background image

Table of contents

www.kodak.com/go/support

v

A smarter way to find and enjoy your pictures.............................................. 26
Understanding the review icons................................................................... 27
Displaying pictures/videos on a television..................................................... 28
Using the menu button in review................................................................. 29
Cropping pictures........................................................................................ 29
Rotating pictures......................................................................................... 30
Using KODAK PERFECT TOUCH Technology................................................. 30
Editing videos ............................................................................................. 31
Selecting multiple pictures/videos ................................................................ 32

5 Doing more with your camera .............................................................33

Using the menu button in picture-taking modes........................................... 33
Using the Setup menu ................................................................................. 36

6 Install software, then share .................................................................39

Install software, transfer pictures................................................................. 39
Printing pictures.......................................................................................... 40
Marking your pictures for print .................................................................... 41

7 Troubleshooting ..................................................................................42

Getting help on the Web ............................................................................. 45

8 Appendix .............................................................................................46

Specifications.............................................................................................. 46
Care and maintenance ................................................................................ 48
Upgrading your software and firmware........................................................ 48
Storage capacities ....................................................................................... 49
Important safety instructions ....................................................................... 49
Battery replacement, battery life .................................................................. 50
Limited warranty ......................................................................................... 51
Regulatory compliance ................................................................................ 52

«
...
5
6
7
8
9
...
»

Содержание EASYSHARE M22

Страница 1: ...KODAK EASYSHARE Camera M22 Extended user guide www kodak com For help with your camera www kodak com go m22support ...

Страница 2: ...Eastman Kodak Company Rochester New York 14650 Eastman Kodak Company 2011 All screen images are simulated Kodak EasyShare Perfect Touch and Pulse are trademarks of Eastman Kodak Company 4H8525_en ...

Страница 3: ...dak com go support i Quick start 1 Charge until the light stops blinking 2 3 Set language date time 4 Take pictures videos 5 Install software then share Keep learning Take and share your best pictures videos Load the battery ...

Страница 4: ...ii www kodak com go support Product features Front view Lens Microphone Flash Self timer Video Battery Charging light Power Mode Shutter Speaker Battery compartment SD SDHC Card slot Tripod socket ...

Страница 5: ...www kodak com go support iii Back view OK Zoom LCD Share USB port Delete Strap post Menu Info Flash button Review ...

Страница 6: ...ing the picture taking icons 9 Watch the battery level 9 Using the optical zoom 10 Adjusting LCD brightness 10 Using the flash 11 Using different modes 12 Using Program mode 14 Using shortcuts 15 Using the self timer 16 Using burst 16 Taking panoramic pictures 17 3 Sharing and tagging pictures 18 Sharing pictures videos through social networks 18 Tagging pictures 20 Marking pictures videos for ema...

Страница 7: ...ictures videos 32 5 Doing more with your camera 33 Using the menu button in picture taking modes 33 Using the Setup menu 36 6 Install software then share 39 Install software transfer pictures 39 Printing pictures 40 Marking your pictures for print 41 7 Troubleshooting 42 Getting help on the Web 45 8 Appendix 46 Specifications 46 Care and maintenance 48 Upgrading your software and firmware 48 Stora...

Страница 8: ...ap Loading the KLIC 7006 battery Purchase extra batteries www kodak com go accessories Charge the battery See page 2 Watch the battery level See page 9 All batteries lose power over time even if they re not being used For longer life fully charge the battery prior to use ...

Страница 9: ...a battery charger An external battery charger Using the external battery charger Purchase extra batteries www kodak com go accessories Watch the battery level See page 9 Battery Charging light Blinking charging Steady On finished charging Turn off the camera 1 Connect the KODAK Camera USB Cable Micro B 5 Pin and charger Use only the cable included with this camera 2 NOTE You can use the camera whi...

Страница 10: ...cessary Purchase extra batteries www kodak com go accessories Watch the battery level See page 9 Battery Charging light Orange charging Green finished charging Your plug may differ If you have this charger Battery Charging light Flashing green charging Steady On green finished charging Your plug may differ If you have this charger ...

Страница 11: ... the computer is on and awake Turn off the computer s hibernation sleep and standby modes Purchase extra batteries www kodak com go accessories Watch the battery level See page 9 Battery Charging light Blinking charging Steady finished charging Turn off the camera 1 Connect the KODAK Camera USB Cable Micro B 5 Pin and charger Use only the cable included with this camera 2 ...

Страница 12: ...the camera Setting the language and date time NOTE To change language in the future use the Setup Menu see page 36 Press the Power button to change current field for previous next field OK to accept At the prompt press OK to change OK to accept Language Date Time ...

Страница 13: ... card or the camera IMPORTANT When you turn on the camera it checks to see if a card is inserted If so new pictures videos are stored on the card If no card is inserted new pictures videos are stored in the camera s internal memory If pictures videos are detected in internal memory and a card is inserted the camera prompts you to move the pictures to the card and erase those in internal memory Pur...

Страница 14: ...mode press the Mode button then until the LCD displays Smart Capture mode then press OK 2 Compose the picture Press the Shutter button halfway to focus and set exposure If the framing marks are not focused on the desired subject release the Shutter button and recompose the scene 3 Press the Shutter button completely down Framing marks ...

Страница 15: ...ase the Shutter button again To review and work with videos see page 23 Reviewing the picture video just taken After you take a picture video the LCD briefly displays a quickview the picture just taken or the first frame of a video To dismiss a quickview press the Shutter button halfway To review pictures videos anytime see page 23 Delete the current picture video OK Play pause a video Adjust the ...

Страница 16: ...t miss out on great pictures and videos keep your battery fully charged Full Three quarters Half Critical AC Power Charge the battery see page 2 Purchase extra batteries www kodak com go accessories Battery level Capture mode Pictures time remaining Zoom indicator Self timer Flash mode Focus mode Exposure compensation ...

Страница 17: ...e 46 Using digital zoom Use digital zoom to get up to 5X magnification beyond optical zoom Digital zoom is not available in Smart Capture mode Press Telephoto T until the slider on the LCD is at the end of the optical zoom range Release Telephoto T then press it again NOTE You may notice decreased image quality when using digital zoom Adjusting LCD brightness You can adjust the LCD brightness for ...

Страница 18: ...e Flash modes Flash fires Auto When the lighting conditions require it Fill Flash On Every time you take a picture regardless of the lighting conditions Use when the subject is in shadow or is backlit when the light is behind the subject Off Never Red eye Reduction A preflash fires shrinking the eye pupil before the picture is taken Flash button ...

Страница 19: ...d ease of use Faces get focus and exposure priority The scene is analyzed for other content and for lighting You can choose the best picture size and aspect ratio for your needs just press the Menu button and choose Picture Size Scene Point and shoot simplicity when taking pictures in practically any situation See page 13 Program Advanced picture taking gives access to more manual settings than Sm...

Страница 20: ...vailable light instead of flash if possible Sunset Subjects at dusk or dawn Backlight Subjects that are in shadow or backlit Candle Light Subjects illuminated by candle light Children Action pictures of children in bright light Bright Bright scenes Fireworks Fireworks For best results place the camera on a steady surface or tripod Self Portrait Close ups of yourself Assures proper focus and minimi...

Страница 21: ...ting then press OK to save it Blur Reduction Reducing blur caused by camera shake or subject motion Setting Description Exposure Compensation Adjust the exposure If a scene is too light decrease the setting if it s dark increase the setting Self timer Burst Include yourself in a picture page 16 Burst takes a series of pictures in rapid succession Focus Mode Choose Auto Macro for close ups or Infin...

Страница 22: ...d review functions 1 Press the Info button The shortcuts appear To hide the shortcuts again press 2 Press to access functions like Exposure Compensation Self timer and Auto focus in Capture mode In Review mode access People Tags and Keyword Tags You ll see different functions in different modes 3 Press to choose a setting Press to show hide shortcuts Shortcuts ...

Страница 23: ...s taken 8 seconds later 4 Compose the scene Press the Shutter button halfway then completely down The camera takes the picture pictures after the delay To take a video after a 2 or 10 second delay use the same procedure but press the Shutter button completely down while in video mode Using burst Use the burst feature to take up to 3 pictures in rapid succession You can turn on burst using a shortc...

Страница 24: ...rama Right Left depending on the direction you want to pan then press OK 3 Take the first picture After a quickview the LCD displays the liveview and an overlay from the first picture You can press the Delete button to start over 4 Compose the second picture Make the overlay from the first picture cover the same portion in the new picture 5 If you are taking stitching only 2 pictures press OK to s...

Страница 25: ... appears 2 Press to choose a social networking site then press OK A check mark appears Repeat this step to choose more sites You can press OK again to remove a check mark 3 Press to choose Done then press OK The picture is displayed with the Share icon When you transfer the picture to your computer it will be uploaded to the networking site s that you chose Tip Do you send pictures to the same sit...

Страница 26: ... and KODAK PULSE Digital Frames You can add edit or delete email addresses and KODAK PULSE Digital Frames on your camera 1 Press the Share button Press to choose Manage Email Addresses or Manage Frames then press OK 2 To add an email address or frame press to choose Add Email or Add Frame then press OK Use the on screen keyboard to make the addition Example JohnDoe domain com Add a familiar unique...

Страница 27: ...e 15 3 Press to choose Apply Tags then press OK 4 Press to choose an existing name or New Name to add a new one see Using the keyboard page 21 then press OK If more than one face is detected a name or question mark is assigned to each detected face To resolve an incorrect name or a question mark press to select a face then press OK 5 If prompted to Update People Tags press to choose Yes then press...

Страница 28: ...ton 2 Press the Menu button Press to choose Tag People then press OK 3 Press to choose Modify Names List then press OK 4 Press to choose the name you want to modify then press OK 5 Edit the name press to choose OK then press OK To return to picture taking mode press the Shutter button halfway down Tip You can have up to 20 active names Using the keyboard The keyboard appears when you need to enter...

Страница 29: ... the Shutter button halfway down Marking pictures videos for emailing It s simple to mark pictures so that they re ready to email when you transfer them to your computer and use KODAK Software First create a new email address See Using the keyboard 1 Press the Share button Press to find a picture 2 Press to choose Email then press OK 3 Press to find an email address then press OK To mark other pic...

Страница 30: ...halfway down To view pictures videos as thumbnails press the Wide Angle W button For more information see page 25 For tips on finding your pictures videos see page 26 Playing a video Press OK to play a video Press OK to pause resume During playback Press to adjust the volume Press to play at 2X speed press again for 4X Press to reverse at 2X speed press again for 4X Review 4X 4X 1X 2X 2X Playback ...

Страница 31: ... it This feature is only available immediately after you delete a picture Protecting pictures videos from deletion 1 Press the Review button 2 Press the Menu button 3 Press to choose Protect then press OK 4 Press to choose Protect again then press OK A padlock indicates that the picture video is protected Clicking OK again removes the padlock Press to protect other pictures videos or press to choo...

Страница 32: ...n The camera shows the last picture video that was taken 2 Press the Wide Angle W button to view pictures videos as thumbnails Press it again to see more smaller thumbnails To view all pictures videos choose the All tab To sort pictures videos by date people favorites or keywords press and choose the appropriate tab 3 To see a single picture video press to choose it Then press the Telephoto T butt...

Страница 33: ...avorite 1 Press the Review button 2 Press the Wide Angle W button to view pictures by thumbnail or choose View Thumbnails shortcut 3 Press to choose a tab and sort pictures videos by All Date People Favorite or Keyword 4 Press to choose a picture or picture stack Press Telephoto T see pictures in a stack or to see an individual picture Press Wide Angle W to see thumbnails or picture stacks To retu...

Страница 34: ...en the battery requires your attention Charge the battery whenever necessary Purchase extra batteries www kodak com go accessories Charge the battery See page 2 Watch the battery level See page 9 Email Favorite Print number of prints Protected Picture Video number Upload Video duration Select picture video Battery level Keyword or People Tag Edit tags View thumbnails Play video Shortcuts ...

Страница 35: ...r or any device equipped with a video input To connect the camera directly to a television use an A V cable may be sold separately NOTE Ensure that the camera Video Out setting NTSC or PAL is correct see page 37 Image quality on a television screen may not be as good as on a computer monitor or when printed Purchase accessories www kodak com go accessories ...

Страница 36: ...n of the picture remains 1 Press the Review button then to find a picture to crop 2 Press the Menu button then to choose the Edit tab Choose Crop then press OK 3 Press Telephoto T to shrink the crop area or Wide W to stretch it Press to move the crop box When satisfied with the crop box press OK 4 Follow the screen prompts The picture is cropped The original is saved Cropped pictures cannot be cro...

Страница 37: ...utton halfway down to return to Capture mode Using KODAK PERFECT TOUCH Technology KODAK PERFECT TOUCH Technology helps ensure better brighter pictures 1 Press the Review button then for previous next picture 2 Press the Menu button then to highlight the Edit tab Highlight PERFECT TOUCH Tech then press OK The enhancement is previewed Press to view other parts of the picture 3 Press OK Follow the sc...

Страница 38: ... OK Repeat this step to choose the last frame The video is trimmed You can save it as a new video or replace the original To return to picture taking mode press the Shutter button halfway down Making a picture from a video You can choose a single frame from a video then make a picture suitable for a 4 x 6 inch 10 x 15 cm print 1 Press the Review button then to find a video 2 Press the Menu button ...

Страница 39: ...de press the Shutter button halfway down Selecting multiple pictures videos Use the multi select feature when you have two or more pictures to print share delete protect unprotect tag with keyword etc Multi select is used most effectively in Multi Up mode see page 25 1 Press the Review button then and if you re in multi up mode to find a picture video 2 Press OK to select pictures videos A check m...

Страница 40: ...ab Capture Video for the most common picture and video taking settings Setup for other camera settings 3 Press to choose a setting then press OK 4 Choose an option then press OK Using the capture tab available when the camera is in a capture mode Settings More information Picture Size Choose a picture resolution See Specifications starting on page 46 Self timer Burst Choose Self timer or Burst fea...

Страница 41: ...pecifications starting on page 46 Long Time Exposure Choose how long the shutter stays open normally in low light conditions For best results place the camera on a tripod or steady surface See Specifications starting on page 46 Color Mode Choose color tones Unavailable in Video mode Vivid Color For increased saturation and exaggerated color Full Color For rich balanced color Basic Color For accura...

Страница 42: ... available light instead of flash if possible The camera automatically sets the focus distance depending on the zoom position Infinity For distant subjects auto focus framing marks are unavailable Focus Exposure Zone Choose how the camera assesses the scene for exposure and focus Face Priority If faces are detected they receive focus exposure priority If faces are not detected the camera switches ...

Страница 43: ...trol Video Choose an auto focus setting Continuous AF Camera is always focusing during liveview Single AF Camera focuses once when the Shutter button is pressed Self timer Choose a Self timer feature Off 10 Seconds 2 Seconds Settings More information Date Time Set date and time Share Button Settings Choose what is displayed when the Share button is pressed Show or hide Individual social networking...

Страница 44: ...Choose volume and sound effects for each function Volume Focus Lock Shutter Self timer Error Power On Exit Video Out Choose the regional setting that lets you connect the camera to a television or other external device NTSC Used in North America and Japan most common format PAL Used in Europe and China Reset Camera Reset settings to their default Computer Connection Choose which application is ins...

Страница 45: ... during formatting may damage the card Memory Card Deletes everything on the card formats the card Exit Exits without making a change Internal Memory Deletes everything in internal memory including email addresses and keyword tags formats the internal memory KODAK Camera Software Download the KODAK Share Button App at www kodak com go camerasw About View camera information Settings More informatio...

Страница 46: ...p automatically runs Follow the prompts to install the KODAK Share Button App 1 Turn off the camera 2 Use the KODAK Camera USB Cable Micro B 5 Pin to connect the camera to the computer Use only the cable included with this camera 3 Turn on the camera 4 After the software is installed follow the prompts to transfer pictures and videos to your computer IMPORTANT If the installer does not run downloa...

Страница 47: ...logo is displayed followed by the current picture and menu If no pictures are found a message is displayed If the menu turns off press any button to redisplay it If the printer sees the camera as a mass storage device turn the camera off and then back on 2 Choose a printing option then press OK Current Picture Press to choose a picture Tagged Pictures If your printer is capable print pictures that...

Страница 48: ...oor Printing from an accessory SD or SDHC Card Automatically print tagged pictures when you insert your card into a printer with an SD SDHC Card slot See your printer user s guide for details Make prints at an SD SDHC Card capable KODAK Picture Kiosk Go to www kodak com go picturemaker Take the card to your local photo retailer for professional printing Marking your pictures for print You can mark...

Страница 49: ...ictures remaining after each picture is taken based on picture size and content Flash does not fire Check the flash setting and change as needed see page 11 NOTE The flash does not fire in all modes Memory card is almost or entirely full Transfer the pictures to the computer see page 39 Delete pictures from the card see page 24 or insert a new card Battery life is short Make sure the correct batte...

Страница 50: ...te pictures see page 24 or insert another card Status Solution Slide Show does not run on an external display device Adjust the camera Video Out setting to NTSC or PAL see page 37 Make sure the external device settings are correct See the device s user guide Computer does not communicate with the camera Turn off the camera then turn it back on Make sure the battery is installed correctly see page ...

Страница 51: ...l flash see page 11 in Program mode Backlight in SCN mode or change your position so light is not behind the subject Move so that the distance between you and the subject is within the effective flash range See Specifications page 46 To automatically set exposure and focus press the Shutter button halfway When the framing marks turn green press the Shutter button completely down to take the pictur...

Страница 52: ...odak com go m22support Purchase camera accessories www kodak com go accessories Download the latest camera firmware and software www kodak com go m22downloads Register your camera www kodak com go register Chat email write or phone Kodak Chat not available in all languages www kodak com go contact Get information on KODAK All in One Printers www kodak com go inkjet ...

Страница 53: ...s one million bytes Taking lens 4X optical zoom f 3 5 f 5 0 35 mm equivalent 27 108 mm Lens protection Built in Digital zoom 5X continuous Focus system TTL AF through the lens auto focus Multi Zone Center Zone Face Priority Working range 0 5 m 1 6 ft infinity wide normal 1 0 m 3 3 ft infinity telephoto normal 5 80 cm 2 31 5 in wide Macro mode 1 1 5 m 3 3 4 9 ft telephoto Macro mode Auto focus cont...

Страница 54: ...e Maximum 3 pictures 1 5 fps Capture modes Smart Capture Scene modes see page 13 Program Video Image file format Still EXIF 2 21 JPEG compression file organization DCF Video AVI CODEC Motion JPEG audio Law Picture size 14 MP 4 3 4288 x 3216 pixels 12 MP 3 2 4288 x 2848 pixels 10 MP 16 9 4288 x 2416 pixels 6 MP 4 3 2880 x 2160 pixels 3 MP 4 3 2048 x 1536 pixels Color modes Vivid Color Full Color Ba...

Страница 55: ...to remove dust and dirt Wipe gently with a soft lint free cloth or an untreated lens cleaning tissue Do not use cleaning solutions unless designed specifically for camera lenses Do not allow chemicals such as suntan lotion to contact painted surfaces Service agreements may be available in your country Contact a dealer of KODAK Products for more information For digital camera disposal or recycling ...

Страница 56: ...hazards If the LCD breaks do not touch the glass or liquid Contact Kodak customer support The use of an accessory that is not recommended by Kodak may cause fire electric shock or injury For approved accessories go to www kodak go accessories Use only a USB certified computer equipped with a current limiting motherboard Contact your computer manufacturer if you have questions If using this product...

Страница 57: ...go kes Do not charge non rechargeable batteries For more information on batteries go to www kodak com go batterytypes Battery replacement battery life KODAK Li Ion Rechargeable Digital Camera Battery KLIC 7006 710 mAh 200 pictures per charge Battery life per CIPA testing method Approx number of pictures in Smart Capture mode using an SD Card Actual life may vary based on usage Extending battery li...

Страница 58: ...dak along with proof of the purchase price paid Repair replacement or refund of the purchase price are the sole remedies under the warranty If replacement parts are used in making repairs those parts may be remanufactured or may contain remanufactured materials If it is necessary to replace the entire Product it may be replaced with a remanufactured Product Remanufactured Products parts and materi...

Страница 59: ...ove limitation or exclusion may not apply to you Some states or jurisdictions do not allow limitations on how long an implied warranty lasts so the above limitation may not apply to you This warranty gives you specific rights and you may have other rights which vary from state to state or by jurisdiction Outside the United States and Canada In countries other than the United States and Canada the ...

Страница 60: ...d additional components or accessories elsewhere defined to be used with the installation of the product they must be used in order to ensure compliance with FCC regulation The KODAK High Performance USB AC Adapter K20 AM complies with part 15 of the FCC Rules Operation is subject to the following two conditions 1 This device may not cause harmful interference and 2 this device must accept any int...

Страница 61: ...support 54 CE Hereby Eastman Kodak Company declares that this KODAK Product is in compliance with the essential requirements and other relevant provisions of Directive 1999 5 EC Australian C Tick VCCI Class B ITE China RoHS N137 ...

Страница 62: ...55 www kodak com go support Appendix Russian GOST R Korean Li Ion Regulatory Eastman Kodak Company Rochester NY 14650 ...

Страница 63: ...Appendix www kodak com go support 56 Korean Class B ITE ...

Страница 64: ...atus 27 types 50 bright 13 brightness LCD 10 burst 16 button delete 8 telephoto zoom 10 C cable audio video 28 camera sounds 37 Canadian compliance 53 care and maintenance 48 charging battery icon 9 USB 4 charging the battery 2 children 13 clock setting 5 color mode 34 computer connect camera 39 transfer to 39 connector USB A V 28 copy pictures to computer 39 cropping pictures 29 customize camera ...

Страница 65: ...upgrading 48 flash using 11 flower 13 focus mode 35 format 38 framing marks 7 G guidelines battery 50 H help Web links 42 high ISO 13 I icons battery 9 icons modes 12 installing battery 1 SD SDHC Card 6 ISO speed 34 K keyboard 21 keywords 22 KODAK EASYSHARE Software upgrading 48 KODAK PERFECT TOUCH Technology 30 KODAK Share Button App 39 KODAK Software download 39 Kodak Web sites 42 L language 36 ...

Страница 66: ...ure 12 multiple selections 32 multi up 25 N names tagging 20 night landscape 13 night portrait 13 O online prints ordering 41 optical zoom 10 P panoramic pictures 17 people tagging 20 PERFECT TOUCH Technology 30 PICTBRIDGE enabled printer 40 picture size 33 34 pictures cropping 29 emailing marked 22 KODAK PERFECT TOUCH 30 marking 41 protecting 24 review icons 27 reviewing 23 taking modes 12 transf...

Страница 67: ... 35 auto focus 35 36 camera sounds 37 color mode 34 date and time 5 ISO 34 language 36 37 LCD brightness 37 long time exposure 34 36 picture size 33 34 picture taking mode 12 self timer 16 sharpness 36 video out 37 white balance 35 setting up the camera 1 setup menu 36 Share button 36 Share Button App 39 sharpness 36 shutter problems 43 self timer delay 16 smart capture 12 smart display 37 smart f...

Страница 68: ...f 5 typing 21 U undelete undo 24 upgrading software firmware 48 URLs Kodak Web sites 42 USB transfer pictures 39 USB charging 4 V VCCI compliance 54 video edit 31 emailing marked 22 out 37 playback 23 protecting 24 review icons 27 transfer to computer 39 viewing 23 video out 37 viewing by multi up 25 picture after taking 8 23 W warranty 51 white balance 35 Z zoom digital 10 optical 10 ...

Отзывы:

Нет отзывов

Похожие инструкции для EASYSHARE M22

Бренд: Canon Страницы: 2

Бренд: Panasonic Страницы: 15

Бренд: Samsung Страницы: 105

Бренд: Samsung Страницы: 131

Бренд: Samsung Страницы: 131

Бренд: Samsung Страницы: 120

Бренд: Samsung Страницы: 120

HZ10W - Digital Camera - Compact

Бренд: Samsung Страницы: 22

Бренд: Samsung Страницы: 6

Бренд: Samsung Страницы: 214

Бренд: Samsung Страницы: 34

GX-20 - Digital Camera SLR

Бренд: Samsung Страницы: 163

Бренд: Samsung Страницы: 95

TL320 - Digital Camera - Compact

Бренд: Samsung Страницы: 102

Бренд: Samsung Страницы: 132

EC-NV4ZZSBA/US - NV4 Digital Camera

Бренд: Samsung Страницы: 119

S85 - Digital Camera - Compact

Бренд: Samsung Страницы: 110

Бренд: Samsung Страницы: 10

Бренды по названию

0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Популярные бренды

Загрузить еще бренды