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1. PRODUCT NAME
Hitachi 12 V Cordless Driver Drill, Model DS 12DVB
2. MARKETING OBJECTIVE
The Model DS 12DVB cordless driver drill is a redesign of the current Model DS 13DV2. The Model DS 12DVB is
equipped with the housing with large soft grip to freshen up the styling and to improve the operability as well as
the conventional spindle lock mechanism and 22-stage clutch. Besides, thanks to the high-power motor, the
Model DS 12DVB provides the maximum torque and improved overload durability. Vigorous sales promotion is
anticipated with the new Model DS 12DVB.
3. APPLICATIONS
Tightening and loosening wood screws, self-tapping screws and machine screws
Drilling into wood materials, plastic, mild steel and aluminum
4. SELLING POINTS
Variable torque setting
for fastener tightening
22-position adjustable
torque setting
Two-speed transmission with
one-touch speed shift knob
Variable speed switch
with braking function
Equipped with feedback
power control
12 V cassette battery
Push-button type
reversing switch
Soft-grip handle
Durable fan-cooled
powerful motor
Automatic spindle lock mechanism
13 mm (1/2") single-sleeve
keyless chuck with ratcheting
lock mechanism
