&XLGDGR\/LPSLH]DGHOD6HFDGRUD
*($SSOLDQFHVFRP
(O([WHULRU
/LPSLH\VDFXGDFXDOTXLHUGHUUDPHR
FRPSXHVWRGHOODYDGRFRQXQDWHODK~PHGD(OSDQHO
GHFRQWUROGHODVHFDGRUD\ORVDFDEDGRVSRGUiQVHU
GDxDGRVSRUDOJXQRVSURGXFWRVGHWUDWDPLHQWRSDUD
TXLWDUVXFLHGDG\PDQFKDV$SOLTXHHVWRVSURGXFWRV
OHMRVGHODVHFDGRUD/XHJRODWHODSRGUiVHUODYDGD\
VHFDGDQRUPDOPHQWH&XDOTXLHUGDxRHQVXVHFDGRUD
RFDVLRQDGRSRUHVWRVSURGXFWRVQRHVWDUiFXELHUWR
SRUVXJDUDQWtD
(O)LOWURGH3HOXVDV
/LPSLHHOILOWURGHSHOXVDVDQWHV
GHFDGDXVR'HVOLFHODUHMLOODTXHFXEUHHOILOWURKDFLD
DIXHUD3DVHORVGHGRVSRUHOILOWUR(VSRVLEOHTXHVH
IRUPHXQDDFXPXODFLyQGHFHUDHQHOILOWURGHSHOXVDV
GHELGRDOXVRGHVXDYL]DQWHVGHWHODDJUHJDGRVDOD
VHFDGRUD3DUDHOLPLQDUGLFKDDFXPXODFLyQODYHOD
UHMLOODSDUDDWUDSDUSHOXVDVFRQDJXDWLELD\MDEyQ
6HTXHWRWDOPHQWH\UHDOLFHHOUHHPSOD]R1RXWLOLFHOD
VHFDGRUDVLQHOILOWURGHSHOXVDV\ODUHMLOODHQVXOXJDU
6ROLFLWHDXQWpFQLFRFDOLILFDGRTXHDVSLUHODSHOXVDGH
ODVHFDGRUDXQDYH]DODxR
(O&RQGXFWRGH(VFDSH
,QVSHFFLRQH\OLPSLHHO
FRQGXFWRGHHVFDSHSRUORPHQRVXQDYH]DODxRD
ILQGHHYLWDUREVWUXFFLRQHV8QHVFDSHSDUFLDOPHQWH
REVWUXLGRSRGUiH[WHQGHUHOWLHPSRGHVHFDGR
6LJDHVWRVSDVRV
$SDJXHHOVXPLQLVWURHOpFWULFRGHVFRQHFWDQGRHO
FDEOHGHOWRPDFRUULHQWH
'HVFRQHFWHHOHVFDSHGHODVHFDGRUD
9DFtHHOHVFDSHFRQHODQH[RGHODPDQJXHUD\
YXHOYDDFRQHFWDUHOHVFDSH
/D&DPSDQDGH(VFDSH
&RQWUROHFRQXQHVSHMR
TXHODVVRODSDVLQWHULRUHVGHODFDPSDQDVHPXHYDQ
OLEUHPHQWHDOIXQFLRQDU$VHJ~UHVHGHTXHQRKD\D
QLGRVGHDYHVLQVHFWRVHWFGHQWURGHOFRQGXFWRROD
FDPSDQD
/LPSLHOD
SHOXVDGHOD
PDOOD
(QDOJXQRV
PRGHORV